By Robert Bradley Jr.
“Climate disinformation is rampant on social media, but the volunteers of Sierra Club’s Climate Truth Tellers team are fighting back by uplifting positive, fact-based posts.” (- Sierra Club, below)
Call to Action! A leading environmental pressure group is urging us to volunteer to debate climate and energy issues on all leading social media platforms. I am very active on LinkedIn and Facebook, so I have signed up on the Sierra Club’s website. You can also.
Background
As reported at Yale Climate Connections,
Jennifer McCharen of the Sierra Club says reading this can make people feel confusion or despair. So she leads a team of more than 1,300 volunteers who are fighting back – not by arguing with online trolls but by uplifting truthful content…. Each week, her team sends a few accurate social media posts to these volunteer ‘Climate Truth-Tellers’ and asks them to flood the comments.
“Instead of arguing with trolls,” Sierra Club states, “they’re amplifying the truth.”
Trolls? Does this apply to those of us who argue in good faith because of a belief in superior arguments? Or is this an attempt to limit debate—given the leaky, failing narrative of climate alarm and forced energy transformation?
In fact, the numerous critics of climate alarm are winning on social media, hence the call for volunteers to push back. Some of us point out facts such as the head of the Los Angeles chapter of the Sierra Club once calling wind turbines “The Cuisinarts of the Air.” Is there anything wrong with this?
Filter Questions
The first filter questions are, “How important is clean, renewable energy to you?” and “How important is protecting our public lands from destructive drilling, mining, and fracking?” I answered “extremely important” for both.
Getting the truth out about “clean, renewable energy” is vital to end the Green Energy Scam. Industrial wind and solar is not clean or green–just the opposite in terms of blight, sprawl, and inefficiency. “Protecting our public lands” requires privatization so that the owners can prioritize uses and steward the asset that now has a (private) capital value to maximize. Basic free-market environmentalism.
The next filter questions are:
Why are you interested in protecting our wild places, wildlife, and natural resources? An easy choice is given and answered: “I want future generations to have a better world.”
“What are the most important issues we face today?” I checked “Clean and Plentiful Water.” I would have checked “Climate Change” except for the missing word Policy. And I could have (re)checked “Clean, Renewable Energy” to correct the anti-environmental narrative.
Sign Up Now
“Your voice matters,” the Sierra Club states. “We need dedicated supporters to help elevate accurate, educational content on social media platforms where bad information is running rampant.” True–and in the direction of exaggerated alarm and false solutions.
You can counter the misinformation that spews from the Industrial Climate Complex and the anti-industrial Progressive Left. Please join here.
Maybe this would help them? https://www.sandiego.edu/newscenter/138698
“Data-Centric AI Methods for Enhancing Learning Using Wearable Biosensors.”
“The NSF ERI grant is specifically designed for emerging faculty members at non-R1 institutions who show immense potential but have not yet received significant federal funding. By capturing this award, Moghadam has effectively validated her research trajectory on a national stage. ”
Current science priority seems now to be taught and funded that your research must be immediately validated so that it can be applied. Nice to fund non-RI institutions I guess, but better to give bright students more latitude in their research without biocensors.
Hmmmmm. But the false (Dis)information is coming from such as the Sierra Club and other zealots. Pay not attention to the facts. You need to just believe!
Darn, Sierra Club sign-up form doesn’t accept Australian postcode or phone numbers.
And I was so looking forward to having some fun 🙁
Just took a look at Sierra Clubs location.
Close to the sea, probably not much above sea level.
Must be very tough there to fight the visual “disinformation” that sea levels are not rising
when everyone sees every day, for years and decades, that sea levels are the same.
“They amplify the truth.” How much more childishly arrogant can you get?
“We know everything. We come to a discussion and improve it”.
They turned it up to 11.
“The truth! You can’t handle the truth!”
— Jack Nicholson, A Few Good Men
The Climate Liars are losing, they know it, and they are desperate for volunteer useful idiots to help them crank out their climate propaganda. One could almost feel sorry for them, arranging the deck chairs on the S.S. Climatanic.
Almost.
Sister ship of the S.S. Anticlimactic.
I have a new design for the Sierra Club logo.
Sounds like a something from the Goebbels playbook.
The Sierra Club, founded to address environmental issues, not includes social justice issues and politics.
Time to turn and walk away.
Or consider class action lawsuits against them.
Typo: “now includes social justice issues…” Yep!
The Sierra Club is swimming in money.
According to a Gemini AI review (5-19-26) of their IRS Form 990:
Sierra Club Advocacy Entity (501(c)(4) [non tax deductible]
2024 $169 million
2023 $173 million
2022 $167 million
Sierra Club Foundation (501(c)(3) [tax deductible]
2024 $108 million
2023 $89 million
2022 $87 million
Note: the Foundation gives millions yearly to the Advocacy arm…
Just as a reference:
Nature Conservancy $1,4 Billion+ [yes, a “B”]
World Wildlife Fund $370 million+
Environmental Defense Fund $300 million+
And finally:
Heartland Institute 2024 $3.35 million. [yes, three million; Note that Google still prevents them from monetizing their website according the Friday Live broadcast]
A true David vs Goliath battle.
The Sierra Club was never founded to address environmental issues. It was founded over 130 years ago in 1892 by John Muir, to stop logging old growth trees specifically in the Yosemite valley, long before anyone ever heard the term “environmental” or “environmentalist.”
Since then, it has morphed into a leftist run organization as anyone who reads their website can easily tell. All you have to do is believe what they actually say on their website, which includes rewriting their own history.
“Note: We are working on updating the History & Archives section of our website so that it reflects a more critical engagement with the Sierra Club’s commitment to equity, inclusion, and justice.”
This shows that Sierra Club is running scared. And it will take a minimum of 10,000 “Sierra Club truth-telling-volunteer-lyng-regugitators” to rebut Lucy Biggers powerful personal testimony: https://wattsupwiththat.com/2026/05/16/how-once-hardcore-climate-alarmist-lucy-biggers-realized-it-was-all-a-scam-brainwashing/
Sierra Club – It’s hilarious!
I have a zinger of truth which the Sierra Club seemingly cannot handle:
• the latest Michigan v BP global warming damages lawsuit relies on the notorious “reposition global warming as theory” ‘leaked industry memo directive’ as proof that the fossil fuel industry ran disinformation campaigns (notwithstanding that the memo was never implemented anywhere, but that’s a whole other story)
• Al Gore credits ex-Boston Globe reporter Ross Gelbspan with the discovery of that memo
• Gelbspan’s earliest mention of the memo was in mid-November 1995
• The July 1991 New York Times “Pro-Coal Ad Campaign Disputes Warming Idea” mentioned the memo, saying it was leaked to them by the Sierra Club
• Despite extensive searches through the Sierra Club’s online content, I cannot find any claim by them that they were the first to reveal ‘smoking gun evidence’ of fossil fuel industry disinfo campaigns. Their “roaring silence” over their role in their leak of the memo to the NYT almost seems like they are ashamed to admit it ever happened.
Does the Sierra Club have any evidence that hunans are causing the Earth’s weather or climate to change?
The answer is: No. That is why they are having such a problem convincing people.
So, they are falling back on the “repeat a lie often enough and it becomes the truth” propaganda gambit.
All these members they have…
… has anyone ever seen anyone from the Sierra Club turn up here to “discuss”, on the world’s most viewed climate forum ??
I would be happy if they would stop funding professional protesters in Canada who crack heads and wreck machinery in order to block pipelines from Alberta to the coast forcing Alberta to sell oil at a discount to the northern US. Sierra Club is one of the laundering NGO’s that take money from others to run foreign interference operations in Canada. One of the money routes is from foreign governments to NGO’s in Bermuda who then forward it earmarked to SC.
The call for “volunteers” to engage in mass propaganda comment writing may be covering the fact they have a funded exercise that will pretend to be “spontaneous” like the anti-pipeline protests. Watch this space. Never assume an agitating organization is being factual, truthful and upfront about their plans. The professional saboteurs who destroyed several million dollars with of construction equipment in Alberta were probably funded externally. That was not tree-huggers – that was professional stuff executed with military level skill.
I think a RICO level investigation is warranted. This scenario stinks to high heaven.
How about recruiting a few more volunteers to combat climate alarmism since there’s never any shortage of it?
The evil that nonprofits do.
Their state reps across the US have seeded false science at schools for years. They are as bad as Al Gore at misuse.