Science study from Hooters: ‘An Ethnography of Breastaurant Masculinity’

This is an actual paper, published in a peer reviewed journal. I wouldn’t call it science, when it’s actually some sort of strange rant like something from a SJW. And what the hell is a “breastaurant”? Hooters maybe? Yep, I had to look it up.

breastaurant is a restaurant that has skimpily-dressed female waiting staff. The term “breastaurant” dates from the early 1990s, around the time that the restaurant chain Hooters became popular in the United States.

So now people are conducting “research” in Hooters.

h/t to Willie Soon.

An Ethnography of Breastaurant Masculinity: Themes of Objectification, Sexual Conquest, Male Control, and Masculine Toughness in a Sexually Objectifying Restaurant

  • Richard Baldwin

The present study is based on a 2-year participant-observer ethnography of a group of men in a “breastaurant” to characterize the unique masculinity features that environment evokes. Currently, whereas some research examines sexually objectifying restaurant environments regarding their impacts upon women in those spaces, no known scholarly attention has been given to men and masculinities in these environments. Through thematic analysis of table dialogue supplemented by brief unstructured interviews, I identify four major and one minor theme of “breastaurant masculinity” as distinctive to that environment. These include sexual objectification, sexual conquest, male control of women, masculine toughness, and (as a minor theme) rationalizations for why men frequent breastaurants. Following recent trends in masculinities research, my study interprets the breastaurant as a type of male preserve that erects a local pastiche hegemony in which these themes gain protected status. It also theorizes that the unique interactive environment of the breastaurant between (mostly) male patrons and attractive female servers who provide heterosexual aesthetic labor to the patrons, primarily in the form of ersatz sexual availability, produces these masculinity features. Given their current rapid expansion and popularity within masculine subcultures, the breastaurant therefore becomes an important site for critical masculinities research. Practice implications are discussed for management and counseling professionals who aim to improve outcomes in social and professional situations for both women and men.

Published here:

(paywalled, $39.95, which would be better spent at Hooters, I think)

The journal:

Sex Roles  – A Journal of Research

ISSN: 0360-0025 (Print) 1573-2762 (Online)


Sex Roles: A Journal of Research is a global, multidisciplinary, scholarly, social and behavioral science journal with a feminist perspective. It publishes original research reports as well as original theoretical papers and conceptual review articles that explore how gender organizes people’s lives and their surrounding worlds, including gender identities, belief systems, representations, interactions, relations, organizations, institutions, and statuses.

The range of topics covered is broad and dynamic, including but not limited to the study of gendered attitudes, stereotyping, and sexism; gendered contexts, culture, and power; the intersections of gender with race, class, sexual orientation, age, and other statuses and identities; body image; violence; gender (including masculinities) and feminist identities; human sexuality; communication studies; work and organizations; gendered development across the life span or life course; mental, physical, and reproductive health and health care; sports; interpersonal relationships and attraction; activism and social change; economic, political, and legal inequities; and methodological challenges and innovations in doing gender research.

The journal also publishes invited book reviews that address gender-relevant topics.

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October 6, 2018 9:36 am

“2-year participant-observer ethnography”

LOL…I”ll have to remember and use that one

Reply to  Latitude
October 6, 2018 11:20 am

“ersatz sexual availability,”
“erects a local pastiche hegemony”

Man, this sounds like one of those spoof papers, full of fake, made up jargon, and written by a computer.

They guys seem beyond parody.

Reply to  Greg
October 6, 2018 11:48 am

I’m pretty sure this was part of a group of parody studies submitted by a few people who wanted to demonstrate the issues with peer review in social justice academics. One of the other papers involved rape culture in dog walking parks.

Reply to  Greg61
October 6, 2018 1:07 pm

Yes, this was one of several recent parodies of politically correct university cultures. Looks like somebody bit. Link and first 3 paragraphs:

“One paper, published in a journal called Sex Roles, said that the author had conducted a two-year study involving “thematic analysis of table dialogue” to uncover the mystery of why heterosexual men like to eat at Hooters.

Another, from a journal of feminist geography, parsed “human reactions to rape culture and queer performativity” at dog parks in Portland, Ore., while a third paper, published in a journal of feminist social work and titled “Our Struggle Is My Struggle,” simply scattered some up-to-date jargon into passages lifted from Hitler’s “Mein Kampf.”

Such offerings may or may not have raised eyebrows among the journals’ limited readerships. But this week, they unleashed a cascade of mockery — along with a torrent of debate about ethics of hoaxes, the state of peer review and the excesses of academia — when they were revealed to be part of an elaborate prank aimed squarely at what the authors labeled “grievance studies.” “

Reply to  john
October 6, 2018 3:08 pm

So, I realize that this site is mainly populated by old white male conservatives who really go for for this type of thing, but, Mr Watts, I would pull this post. Especially today.

Reply to  john
October 6, 2018 3:32 pm

What’s wrong, Whiskey? Don’t like it when the Patriarchy makes fun of what passes for thought among the SJW Feminists and ‘neu-males’?


Reply to  john
October 6, 2018 4:43 pm

Whisky ?,

You claim to be able to identify the race/color, sex and age of the viewers on this site? LMAO

The girls that work at Hooters often make over 500 bucks a day! Are you jealous? Do you hate women? Maybe just attractive women? Would you like it better if there was a place featuring young “boys/males” for your personal enjoyment ?

Recommend ID change to “Koolaid” for you. Whisky just sounds too masculine.

michael hart
Reply to  john
October 6, 2018 5:44 pm

Presumably global warming will end up with the human race not needing to wear clothes at all, thus driving such companies out of business?
Seems like a win-win.

Reply to  michael hart
October 6, 2018 5:48 pm

Regardless of global average temperature, clothes will be required for all old, Conservative white men reading this forum.
To preserve the sanity of all of the old conservative white men who would otherwise have to look at all of the old conservative white men not wearing clothes any more.

Reply to  john
October 7, 2018 10:36 am

Once again our liberals show that they can’t tell the difference between reality and whatever they have been paid to believe.

nw sage
Reply to  Greg61
October 6, 2018 7:05 pm

Parody or not it made me want to do my own research to confirm/deny the findings (it doesn’t really matter if there are any) of the original research. I plan on doing a PhD on this issue which is so important to man [the gender not homo sapiens].

Ben Gunn
Reply to  Greg61
October 7, 2018 9:25 am

You are right. It is one of eight or ten articles that three professors published to ridicule these Academic Journals centered on Social Justice. Here you hear a short description:

Alan the Brit
Reply to  Greg
October 7, 2018 1:20 am

Like something Small Kangaroo Tribiani would have written?

Reply to  Latitude
October 7, 2018 4:20 am

This is serious stuff. There is a reason these men eat in those places like there is a reason for striptease clubs or prostitution or porn on the internet.

“Women select men. That makes them nature because nature is what selects.”
Jordan Peterson

There are a lot low status men who will never be selected and need these places to emotionally survive.

Reply to  Robertv
October 7, 2018 5:52 am

Most men would prefer to ‘eat’ only at home.

Reply to  Latitude
October 7, 2018 11:06 am

I guess that perverts don’t mind rubbish, overpriced food as long as they get their eyefull.

Reply to  Bitter&twisted
October 7, 2018 7:39 pm

So what do you call people who eat in places with rubbish overpriced food without the eye candy?

Reply to  JohnB
October 8, 2018 8:19 am


October 6, 2018 9:38 am

“……..whereas some research examines sexually objectifying restaurant environments regarding their impacts upon women in those spaces, no known scholarly attention has been given to men and masculinities in these environments. Through thematic analysis of table dialogue supplemented by brief unstructured interviews, I identify four major and one minor theme of “breastaurant masculinity”……..”

Brief translation: ‘I was ogling guys, ogling scantily clad wimmen’.

From what little I know of masculine breastraunt environments, I doubt he would have lasted 5 minutes before being dragged out and given a good kicking. But then I’m from Glasgow.

Reply to  HotScot
October 6, 2018 10:29 am

Scotland, not Kentucky…?

JC in Houston
Reply to  Photios
October 6, 2018 12:47 pm

Got one here in Texas, too.

Reply to  JC in Houston
October 6, 2018 4:33 pm


Reply to  JC in Houston
October 7, 2018 6:39 am

Virginia too.

Geoffrey Withnell
Reply to  Photios
October 7, 2018 6:03 pm

Glasgow KY has a very nice highland games, and I doubt that he would have lasted long in either place,

Reply to  HotScot
October 6, 2018 4:05 pm

I bet that’s some watered down whiskey, heres reality outside your pathetic goose-stepping ideal….

Reply to  Bill
October 7, 2018 7:09 am

Saved that pic!

Reply to  Bill
October 7, 2018 10:12 am

The facial expressions are ….. priceless! The signs are most appropriately held!

Gary Ashe
October 6, 2018 9:45 am

Science gone t1tz up.

william Johnston
Reply to  Gary Ashe
October 6, 2018 8:01 pm

Not so fast. I seem to recall back in the 80’s or 90’s, a team of Air Force doctors were researching how to rehabilitate people who had suffered upper torso injuries. They proceeded to do the research at topless strip clubs in Las Vegas. In particular, they wanted to discover how the ladies were able to counter-rotate the mammaries. Not sure if the study was ever published.

Gunga Din
October 6, 2018 9:46 am

Guys like girls.
We need a “study” to realize that?

Or maybe the point of the study is to say that there is somehow something wrong with that?

Old England
Reply to  Gunga Din
October 6, 2018 11:20 am

To the feminazi there is everything wrong with the fact that ‘guys like girl’s’ .

Gunga Din
Reply to  Old England
October 6, 2018 3:37 pm

I guess we better not tell them that girls also like guys.
The result of both is a whole bunch of kids.

wayne townsend
Reply to  Jim_T
October 6, 2018 10:28 am

This IS he hooters study from this article. This is incredibly stupid because it was written to be incredibly stupid… and got published!!!

From the article:


Title: An Ethnography of Breastaurant Masculinity: Themes of Objectification, Sexual Conquest, Male Control, and Masculine Toughness in a Sexually Objectifying Restaurant


Richard Baldwin, Ph.D., Gulf Coast State College

Journal: Sex Roles

Status: Accepted, Published

Thesis: That men frequent “breasturants” like Hooters because they are nostalgic for patriarchal dominance and enjoy being able to order attractive women around. The environment that breastaurants provide for facilitating this encourages men to identify sexual objectification and sexual conquest, along with masculine toughness and male dominance, with “authentic masculinity.” The data are clearly nonsense and conclusions drawn from it are unwarranted by it. (NB. One reviewer did raise concerns about the rigor of the data)

Purpose: To see if journals will publish papers that seek to problematize heterosexual men’s attraction to women and will accept very shoddy qualitative methodology and ideologically-motivated interpretations which support this.

Clyde Spencer
Reply to  wayne townsend
October 6, 2018 11:14 am

Maybe he was just looking for free lunches and dinners, paid for with grant money, while looking for a real job.

Alan D McIntire
Reply to  Clyde Spencer
October 6, 2018 12:39 pm

Great idea! Deduct the cost of meals from taxes by writing them off as research expenses.

Reply to  Alan D McIntire
October 6, 2018 2:16 pm

Actually Hooters was the idea of a few businessmen that put together their ideas of what a perfect place to go after work to wind down would be. They converted their dreams into actions.

Reply to  wayne townsend
October 6, 2018 11:46 am

I see, Thanks.
This little bit of absurdity is from the same people that did the “Canine Rape Culture” paper features here the other day.

After the Hooters paper, Feminist Glaciology just leaves me cold.

Reply to  TonyL
October 7, 2018 7:59 am

Yup. Leaves me feeling colder than a witch’s you-know-what.

Reply to  wayne townsend
October 6, 2018 5:12 pm

the paper- presented without comment.
cuz Poe’s Law…

wait till the author visits disneyland.

wayne townsend
Reply to  Jim_T
October 6, 2018 10:30 am

This is one of the articles published noted in the link Jim_T gives. It’s intended to be stupid to show that stupid can be published in peer reviewed journals. Here’s from the article linked.


Title: An Ethnography of Breastaurant Masculinity: Themes of Objectification, Sexual Conquest, Male Control, and Masculine Toughness in a Sexually Objectifying Restaurant


Richard Baldwin, Ph.D., Gulf Coast State College

Journal: Sex Roles

Status: Accepted, Published

Thesis: That men frequent “breasturants” like Hooters because they are nostalgic for patriarchal dominance and enjoy being able to order attractive women around. The environment that breastaurants provide for facilitating this encourages men to identify sexual objectification and sexual conquest, along with masculine toughness and male dominance, with “authentic masculinity.” The data are clearly nonsense and conclusions drawn from it are unwarranted by it. (NB. One reviewer did raise concerns about the rigor of the data)

Purpose: To see if journals will publish papers that seek to problematize heterosexual men’s attraction to women and will accept very shoddy qualitative methodology and ideologically-motivated interpretations which support this.

tsk tsk
Reply to  wayne townsend
October 6, 2018 10:13 pm

Any paper that creates a portmanteau like “Breastaraunt” deserves to be published. No, DEMANDS to be published.

Pop Piasa
Reply to  tsk tsk
October 7, 2018 10:10 am

I wonder if Dairy Queens are considered breastaraunts. 🤡

Reply to  wayne townsend
October 8, 2018 4:51 am

Wayne T wrote:
“This is one of the articles published noted in the link Jim_T gives. It’s intended to be stupid to show that stupid can be published in peer reviewed journals.”

You are correct Wayne.

STEM is a curriculum based on the idea of educating students in four specific disciplines — science, technology, engineering and mathematics. People with STEM educations do most or all of the truly useful intellectual work in the world – they advance society by expanding and applying the boundaries of human knowledge.

Then there are the other courses — non-STEM, where you can send your stupider, lazier kids to get a useless university degree in a useless field, and after they graduate they can get a useless job in the service sector or with government, where they can while away their years doing nothing of value and voting Democrat or other socialist clones, while deluding themselves thinking they are actually superior to people with a real education in the STEM fields.

Many of these non-STEM fields are actually so counterproductive that society would be better off if they were simply eliminated. The only downside to eliminating the Arts Faculties in most universities would be “where to send your stupider kids to get a fake education”.

Perhaps a better alternative to an Arts degree would be those “buy-a-degree” mills where you can purchase a fake degree for a few hundred dollars – right up to a Ph.D! Think of all the time and money you and your kids would save, and they could actually get a job four or five years earlier, and learn some real skills, like how to flip burgers and say “Do you want fries with that?”

The greatest problem is when these dummies vote – they are easily conned by sociopathic politicians, and fanatically accept false notions like global warming alarmism, extreme gender bias (aka “just believe the lying woman”) and other imbecilic falsehoods that are concocted by sociopaths who seek wealth and power.

Democracy and freedom is being hijacked by leftists who pander to the stupidest people in our society. For this reason, efforts to “Get Out the Vote” are harmful. Society would benefit if there were billboards at election time with a few skill-testing questions, and the message “If you are too stupid to answer these questions, stay home! You are ‘way too stupid to vote.” If all those people with fake degrees were to stay home on voting day, that would be their greatest lifelong contribution to the wellbeing of society.

Regards, Allan
(sarc only slightly off)

October 8, 2018 10:57 pm

This is why the world is so FUBAR.


The psychological phenomenon of illusory superiority was identified as a form of cognitive bias in Kruger and Dunning’s 1999 study “Unskilled and Unaware of It: How Difficulties in Recognizing One’s Own Incompetence Lead to Inflated Self-Assessments”. The identification derived from the cognitive bias evident in the criminal case of McArthur Wheeler, who robbed banks with his face covered with lemon juice, which he believed would make it invisible to the surveillance cameras. This belief was based on his misunderstanding of the chemical properties of lemon juice as an invisible ink.


Stupid people are too stupid to know they are stupid.

Smart people tend to assume, at least initially, that stupid people are as smart as they are.


If someone believe in dangerous runaway manmade global warming, they are either deliberately lying or they are stupid.

If someone says that “the science is settled”, they are deliberately lying or they are stupid.

If someone says that “consensus makes science”, they are deliberately lying or they are stupid.

If someone just says “just believe the woman”, then they are deliberately lying or they are stupid.

If some says that all women are good and all men are bad, then they are deliberately lying or they are stupid.

If someone believes left-wing politics and all their blatant falsehoods, they are either deliberately lying or they are stupid.

October 10, 2018 7:41 pm

Thanks for posting that. I was trying to remember the name of the effect.

Reply to  Jim_T
October 6, 2018 12:42 pm

You people just HAD to bust my bubble, didn’t you?

Geoff Sherrington
Reply to  Jim_T
October 7, 2018 12:11 am

The paper should be essential reading for all people concerned with paths to genuine scientific advancement. I would rate it among the Top Five papers I have read in the past decade.
The apparent erosion of traditional science is centred around the humanities in our universities. The consequences of it are, simply, too horrible to contemplate.
I presume many others are like me, vaguely aware of a problem, but not yet comprehending its enormity.

Thank you for this important reference. Geoff

October 6, 2018 9:53 am

Or maybe it is all just a bit of fun for both customers and staff ?
But that would be too simple for the fascistic SJW types.

Scouser in AZ
Reply to  Stephen Wilde
October 6, 2018 12:09 pm

It was one of 7 “fake papers” submitted to various Journals. Dr Baldwin did not write it but allowed his name to be used.

Details on the 7 papers here –

I guess lots of Journals fell for it….:^)

Jeff L
Reply to  Scouser in AZ
October 6, 2018 1:35 pm

They fall for anything thus why we hear about “fake news” . It’s no so much “fake news” as no due diligence done in reporting anything, thus why virtually nothing you read from them is trustworthy. They talk all about the right of freedom of press but never about the responsibility that comes along with rights.

James Clarke
Reply to  Scouser in AZ
October 6, 2018 2:54 pm

The pdf (above) is hysterical, astounding, outlandish and horrifying on many levels! The submitted papers were created to point out the profound lack of scholarship and social validity in what they aptly call ‘grievance studies’. Grievance Studies are a widening academic culture devoted to raising ‘victimhood’ to the highest virtue in our society.

Victimhood is a societal disease that weakens and slowly destroys individuals, groups and whole societies that adopt it. It is arguably the leading cause of all human misery, and the seed of all human conflict.

There are other cultures that have followed this path before, always resulting in the near destruction of the people. It is hardly surprising that the authors of these fake studies lifted sections of Mein Kampf to flush out their papers, changing words like ‘Jew’ to “white men’, but basically leaving the arguments as they are. The reviewers comments, often praising these works, are horrifying, often claiming that the authors had great ideas, but didn’t go far enough!

Now I am not wishing to invoke Goodwin here and call academics engaged in grievance studies Nazis. They are not. But they are embracing the same basic philosophical and intellectual mindset, and if left unchecked, will result in a new holocaust. This time it will be called ‘euthanasia’, and old, white men will be going to camp, to pay for a lifetime of ‘privilege’.

October 6, 2018 10:08 am

Maybe breastraunts are what’s driving the unhinged claims that humans are causing global warming and it isn’t CO2 after all!

October 6, 2018 10:09 am

Wait a minute! I have always thought the name of the Hooters restaurant chain was a reference to owls, some of whom, like my neighborhood Great Horned owl, actually “hoot.” The Hooters logo features an owl, after all. With large eyes. Sometimes really large. I will do my own on site “peer” review of this topic today.

Tom Abbott
Reply to  Windsong
October 7, 2018 8:08 am

Yes, you need to do more research at Hooters, Windsong. It’s worth the effort.

I did a similar study some years ago and reached the conclusion that the Good Lord/Mother Nature caused men to be extremely attracted to women, and women to men. Hooters is High School.

Pop Piasa
Reply to  Tom Abbott
October 7, 2018 11:17 am

Yep, Hooters is High School. Hormone Heaven.
We had an A&W Rootbeer stand during the 70’s where the car hops were just as provocatively clad.

Reply to  Pop Piasa
October 10, 2018 7:50 pm

Several decades ago now, there was a truck stop on the way from Sacramento to Williams called “Pantyhose Junction.” It featured decent food (initially) decent coffee consistently, and a wait staff all female and clad in very short shorts, a tight, white t-shirt, and most of whom wore wedding rings (and were in fact married and making ends meet in an increasingly difficult agricultural landscape). I asked a couple about the costume and they remarked that most of the “guys” were really decent, and if any of them caused trouble, the rest would serve up some lumps and toss them out. They (the staff) thought the job was one of the safest they could have – and it paid really well.

October 6, 2018 10:12 am

Before climate change and global warming, Hooters didn’t exist. We all know that higher temperatures make things expand. Hence, breasts worthy of ogling at Hooters. The lovely waitresses are very much pro AGW.

Mike Ballantine
October 6, 2018 10:13 am

On the bright side, these SJWs should die out in a generation or two. Not enough heterosexual behaviour to perpetuate their sub class of humanity.

Alan Watt, Climate Denialist Level 7
Reply to  Mike Ballantine
October 6, 2018 12:24 pm

They don’t need to reproduce; they replicate by viral infection.

Reply to  Alan Watt, Climate Denialist Level 7
October 7, 2018 2:55 pm

Horrible thought: they’re proto-zombies! Don’t kill them!

Joel O'Bryan
October 6, 2018 10:16 am

Richard Baldwin
Department of History,
Gulf Coast State College, Panama City , USA
retired, effective August 4, 2017.
As in Panama City, Florida.
The town that doubles or triples in population every March for college spring break. Sun, surf, beer, and scantily clad people.
Hooters in the South, especially beach towns do quite well.

Been there a few times back in my AF days. Tyndall AFB is there, they train F-22 Raptor pilots and maintenance of theF22 there.
Tyndall used to train all pilots for the F-15, but they deactivated all that. F-15 training is all Air Guard and AF Reserve now. One of the F-15 training squadrons that was deactivated in 2006 was the 1st Fighter Squadron. The 1st FS has a deep heraldry in USAF and Chuck Yeager was one of its former squadron commanders back in 1958-59.
Here is there 1FS squadron patch, which is no longer PC in the USAF.
comment image

Panama City is a fun town.

Richard Baldwin is a former body builder, big name from the 1970’s

I would not be surprised if Joe Bastardi didn’t run into “back in the day” or in fact knows him.

As regards to this “research” of his, I’m sure, “Hey Honey, I’m to going do some research for my next manuscript at Hooters,” wouldn’t work for most men telling their wives/significant others. Which considering his extensive body building and awards and magazine cover pictures back ground, making comment of “objectifying the human body” based on sexuality traits seems rather rich with hypocrisy.

Reply to  Joel O'Bryan
October 6, 2018 2:16 pm

The Richard Baldwin cited as author is had really nothing to do with writing any of the papers sent out to the journals, but he was in on the plot and lent his real id to the perpetrators of the hoax and is the alleged author on i think 8 of 20 papers sent out.

I'll find my own label
Reply to  Björn
October 7, 2018 7:16 am

You mistake Joel O’Bryan’s purpose, Bjorn. Joel saw an opportunity to showboat his manly, masculine militaryness. Your proper response would be “thank you for your service Joel. It’s because of people like you and your peer, Chuck Yeager, that I speak American.”

Pop Piasa
Reply to  I'll find my own label
October 7, 2018 11:38 am

Is drawing from your personal experience to make a point really a brag? I guess it’s probably a matter of interpretation and personal feelings toward the poster.
I think it was good of you to make mention of him serving our country and as the son of someone who served at Normandy Beach and later in the occupation of Tokyo, I sincerely thank him for giving what I was not willing to give to my country in the 70’s when I was of age to do so.

Pop Piasa
Reply to  Pop Piasa
October 7, 2018 11:55 am

Just my opinion, but I think “masculine militarism” might be more succinct.

Tom in Florida
October 6, 2018 10:18 am

I suppose they went into this research with eyes wide open.

Reply to  Tom in Florida
October 6, 2018 4:47 pm

LOL —- I would hope so!

Pop Piasa
Reply to  Tom in Florida
October 7, 2018 12:02 pm

Just as long as they didn’t go in with flies wide open…😎

John the PhD
October 6, 2018 10:21 am

Routine struggle for relevance in academia. Typical topic for cultural anthropology. I once knew a man who researched NASCAR because it was “fresh ground, outside the realm of prior academic consideration.”

There are only so many useful topics to research, and most have been studied to death (across many generations now; 100 years or more). However, professors must publish to get a job and move up. Academics apply new names to very old, very simple concepts to make a name for themselves = sophistry.

Those in the system are well aware of the waste, using terms such as “publish or perish” and splitting one topic into several papers as “least publishable units.” Longer resumes equal bragging rights and a competitive edge.

Much of this would go away with a different economic model for the university system, but it has tended to get a pass. And the main clients (old children/young adults) are not yet sophisticated enough to challenge the waste, fraud, and abuse. However, this may well be transformed over the next few decades with the rise of Jordan Peterson, Jonathan Haidt, and the Intellectual Dark Web.

Pop Piasa
Reply to  John the PhD
October 7, 2018 3:08 pm

John, I have several PhDs hanging in my barn.
Assuming you’re talking about Post-hole Diggers, of course.

Reply to  Pop Piasa
October 10, 2018 7:53 pm

You know the old joke about B.S., More S***, and Piled Higher and Deeper. Myself, I lack the pile but do have an Associates, so I can tell people I’m an “L” short of Alabama.

October 6, 2018 10:23 am

Yeah, I did some research at a strip club once. Very enlightening.

Tom in Florida
Reply to  Albert
October 6, 2018 10:33 am

How was the buffet?

Joel O'Bryan
Reply to  Albert
October 6, 2018 10:43 am

Well there goes any hope you might ever had of being on the Supreme Court.

Tom Abbott
Reply to  Joel O'Bryan
October 7, 2018 8:14 am

Unless you are a Democrat. In that case, the Lefttwing News Media won’t cover the story, so it never happened. Or if they do cover it, they will excuse the behavior.

Jeff Mitchell
Reply to  Tom Abbott
October 7, 2018 6:49 pm

“When they do cover it, it is with a pillow, until it stops moving.”

I don’t remember the author, but it shows up regularly on Instapundit.

October 6, 2018 10:24 am

So he convinced the NSF to fund his lunch at Hooters for a year?


John Bell
October 6, 2018 10:25 am

It is just not “conventional” science, ya see, it is leftist science.

Pop Piasa
Reply to  John Bell
October 7, 2018 3:12 pm

Perhaps a misnomer, John!
Maybe more accurately labelled as Progressive Science.

Pop Piasa
Reply to  Pop Piasa
October 7, 2018 3:15 pm

Granted, the left is where the progressive movement originates.

kent beuchert
October 6, 2018 10:28 am

How about a research paper on the types of researchers that study places like Hooters?

GREG in Houston
October 6, 2018 10:31 am

Yup, for the breastaurant job application, they give the applicant a bra and say, “Here, fill this out.” (Couldn’t resist!)

Pop Piasa
Reply to  GREG in Houston
October 7, 2018 3:19 pm

“That’s funny! I don’t care who ya’ are!”
(Some cable guy)

October 6, 2018 10:32 am

Before mobile (cell) phones were invented human brains were performing their natural evolutionary functions. Excess microwave radiation from these devices has ‘burned’(destroyed) numerous connections between synapses that are essential to neuronal function, and in doing so forever altered brain cognitive process relating to the judgement, reasoning, emotional and volitional acts of making a conscious choice or decision, which now has become known as ‘political correctness’ in short.

October 6, 2018 10:35 am

Our tax dollars at work…

October 6, 2018 10:38 am

“Guys like girls?” — how sexist ! Even thinking such a thing is intellectual rape.

Nobody holding to this attitude would be fit for the Supreme Court.

Guys liking girls is a white, Christian, male-dominant relic of the past. Having this mentality today marginalizes and demeans those who prefer to be unidentified or fluid, in this respect. Being unidentified or fluid is more normal, now that we, as a culture, have evolved in the post-modern world.

There are no differences, hence, no need for standards, let alone accountability for holding to standards, which is a racist attitude. Physiological variations at the sexual level are irrelevant — it’s the “person underneath” that counts. The mind is separate from the eeeeeeeeeeeeeevil body. The spirit determines the person. If you don’t believe in the spirit, then you are eeeeeeeeeeeevil, … probably a potential child molester.

Liking women is just too damn taboo, … IF you are a guy.

Now, if you are another woman, then this is perfectly fine. Guys need to stick to liking their own kind.

Gay is THE way.

This way, nobody is threatened. The population thins. Less stress on people. Less stress on natural resources. Fewer children being born to be molested. Less worry about “thinking of the children”.

Women can build THEIR own cities. Men can build theirs. What a great world it can be without male/female attraction. /sarc rant

Reply to  Robert Kernodle
October 6, 2018 11:55 am

Amazons are coming back, Jeff Bezos watch out, they might be after you.

Jacob Frank
October 6, 2018 10:42 am

This is pure science at it’s finest, dude got two years of hooters paid for by feminists. This is the science we should be teaching our children.

M Courtney
October 6, 2018 10:47 am

This must be a spoof paper. The clue is here:

no known scholarly attention has been given to men and masculinities in these environments

Yet they wrote the paper anyway.

Reply to  M Courtney
October 6, 2018 11:09 am

… and THIS line:

“Following recent trends in masculinities research, my study interprets the breastaurant as a type of male preserve that erects a local pastiche hegemony in which these themes gain protected status.”

… “erects a local pastiche hegemony”? I mean, come on, not only is that total BS, but also it clearly indulges in the gratuitous use of the word, “erect”, in a context where a more familiar use is clearly associated.

The word, “pastiche”, is not even [an] adjective, and yet this is how it is used to modify the other noun, “hegemony”, following it. It is a forced use of a noun to modify another noun, in order to give the false appearance of learned writing. Again, it is BS use of language for a BS study.

Reply to  Robert Kernodle
October 6, 2018 11:19 am

Don’t you love how I screwed up my own grammar, in the process of criticizing someone else’s?

“and adjective” = “an adjective”
“modify the the other noun” = “modify the other noun”

Ah, the days when I could guard my reputation, using the edit function here ! The good ol’ days, when will they return?

[The modes, on the otter hand, never make such moosetakes. .mod]

Reply to  Robert Kernodle
October 6, 2018 5:20 pm

it’s called Muphry’s Law

October 6, 2018 10:52 am

Ben Shapiro laughing at fake papers on gender and sexual studies sent for review and accepted by highly respected journals

John Brisbin
October 6, 2018 11:02 am

I checked the entire thing since it was free to me.

16 pages and not a single picture. Not even a suggestive Bell Curve.

Reply to  John Brisbin
October 6, 2018 12:04 pm

Sixteen pages about a “breastaurant.”
And not even one pinup.

16 pages complaining about “masculine aggression”, but not one reference to the dozens of men chemically burned during subway attacks by a woman pouring bleach on their laps – because they were quietly sitting with their knees apart.

D. J. Hawkins
Reply to  John Brisbin
October 6, 2018 12:09 pm

A pity. I was hoping for a bi-modal distribution.

Crispin in Waterloo
Reply to  D. J. Hawkins
October 6, 2018 7:26 pm

I thought you’d identify a bimodal strange attractor.

October 6, 2018 11:25 am

Where do I sign up to participate in field work on this?

Mark Fraser
Reply to  DiogenesNJ
October 6, 2018 11:56 pm

Never been, but willing to go as an observer. So long as no women check out my butt.

October 6, 2018 11:27 am

I am definitely applying for a grant to study this in much more close detail. The breastaurant represents an opportunity to study elevated CO2 levels, and the rate of consumption of oxygen in a closed defined area that can be controlled and deeply examined through the visual cortex. Specifically, by measuring humidity levels in relation to CO2 and O2, along with testing of temperatures before and after consumption of food/alcohol and as time proceeds over the night just how much the ‘carbon’ levels go Up, oxygen is depleted, relative humidity and temperatures increase…this should give a very precise picture.

October 6, 2018 11:32 am

Richard Feynman used to spend afternoons writing in a topless bar near the Cal Tech campus because he would not be interrupted. The doubters among you will find mention of this in his very entertaining book Surely You’re Joking Dr. Feynmann.” I wonder if he had a grant that paid for his beer?

btw, Surely You’re joking Dr. Feynman is a very entertaining book, highly recommend.

Joel O'Bryan
Reply to  RayG
October 6, 2018 11:50 am

Feynman was famous among his peers of the day for wanting to “T” bars and drink when they attended physics conferences, dragging his associates and post-docs with him. But that was the 1960’s and 1970’s after he’d earned his Nobel.

Today of course, the Left would use revisionism to label him a toxic old white guy were he still alive. Apparently you can’t do great physics and command a superior analytic intellect unless you have the morals of a Catholic PriestMarxist-Leninist…. Antifa street thug… oh I give up.

Geoff Sherrington
Reply to  Joel O'Bryan
October 8, 2018 3:55 am

In the mid 70s some male engineer employees and I made a number of visits from Australia to the Stanford area of California, near the linear accelerator, SLAC. Not wanting to be seen SLAC, we always visited a topless bar named ‘The Other Ball” to gain scientific inspiration by mixing with female Uni of California undergrads with nice qualifications. Not surprised to hear Feynman did similar.
Ring any bells, Pat Frank? Geoff

Reply to  RayG
October 6, 2018 11:59 am


I am not joking.

Anddon’t call me Shirley



Reply to  RayG
October 7, 2018 6:55 am

I have read the book, as well as his other autobiography whose name escapes me. Among his other antics (if my porous mind recalls correctly), he waited too long to reserve a hotel room when receiving his Nobel, and ended up staying at a facility that normally rented rooms by the hour. Evidently, both he and the, um, working staff, enjoyed the situation immensely. He also testified for a local t-bar that some were trying to shut down. When asked if he didn’t agree that it violated community standards, he replied (perhaps not exactly in these words), “I’m not exactly sure what the community standards are, but I’ve seen most of the men in the community in there.”

If you haven’t read his books, you owe it to yourself to do so.

Tom Abbott
Reply to  Jtom
October 7, 2018 8:25 am

” “I’m not exactly sure what the community standards are, but I’ve seen most of the men in the community in there.”

That’s funny! 🙂

October 6, 2018 11:52 am
October 6, 2018 11:55 am

There is something I like about this, but I can’t put my finger on it.

Jeff Alberts
Reply to  PaulH
October 6, 2018 12:28 pm

Try using both hands, might get more of a feel for it.

Reply to  Jeff Alberts
October 6, 2018 11:13 pm

Especially the specific gravity of counter-rotating mammaries.

Reply to  DonS
October 8, 2018 7:23 am

The proper field of study for this is physics. It is a study of independent harmonic oscillation.

Dave O.
October 6, 2018 12:30 pm

This is certainly worthy of publication since it uses the word “objectifying” in a sentence.

Peta of Newark
October 6, 2018 12:59 pm

Bit of a shame it’s a fake, but still nice to see Monty Python is alive and well

In actual fact, it *is* a lot to do with my research into AGW which, some have gathered, involves me throwing myself around the country in my little VW Caddy. Burning dat durty deezal while I still can.

It goes like:
Whatever Climate Change there is going on is primarily due to soil erosion. UHI fits in there also but cities are very small compared to everywhere. Its just a shame that’s where the thermometers are.

Soil erosion being the removal/disappearance of the soil itself (think brown/yellow/orange floodwater) but also the gradual disappearance of the micro-nutrients from within the soil.
So, how to record/measure that?

By looking for the effect the resulting lack of micro-nutrients has on the critters that eat the food grown in eroding soil.
That’s us basically.

Vitamin A deficiency anyone.
Also how chromium is implicated in diabetes, iodine in thyroid/growth disorders, selenium possibly in cancer but certainly as I knew about its shortage = White Muscle Disease in cattle.
Also copper – plenty to do with the immune system, and how many immune disorders have we got now 200+ maybe.

Hence my ‘research’ = visiting lots of places and assessing how ‘rich’ they are. Just look at the houses, how well kept the city centre, the cars people drive etc etc. You know what I mean.

Then look at the people.
In part this follows my experience of keeping livestock in that they have an innate knowledge of what to eat. If they are missing a particular nutrient, they may start eating dirt, or thistles, or twigs/leaves out of trees. They sometimes did do the weirdest things.

OK – assume we have something similar inside us. I assert constantly that children do and why they hate vegetables.
A brilliant one was from a black-white newsreel of the first banana-boat arriving in England after the rationing of WW2. A small child who’d never ever seen a banana was given one and proceeded to start eating the whole thing. Peel and all.
The news reader then encouraged everyone to laugh (as the child’s mother snatched the fruit away) by scolding the child about ‘peeling the thing first’
And what are we told now?
That banana skin/peel is probably even more nutritious that what’s inside.

Back to the rich people – they will eat what their bodies tell them to eat. And they will do that because they can afford to. They can afford to look after themselves without really realising it.

The poor people cannot. They will be stuck eating the same old same old cheap as chips rubbish all the time.
And there you see it. Girls are short and fat. They are always bad tempered with their small children and partners. They will have red blotchy skin. Lank hair. Permanently engrossed inside their mobile phones – lacking self confidence. The High Street will be full of ‘Beauty Salons’ If they have jobs, they will not be ‘brain surgeons’, shall we say.

The cheapest of the cheap food is always the carbohydrate.

Honesty time question, which 2 countries seem to be ‘most obsessed’ by Climate Change.
Make your best guess then click the link…..

So it is AGW. Anthropogenic – yes= Human caused BUT,
It Is All In The Mind.
Climate Change is not a real thing. It is the b@stard child of fevered, nutrient deprived brains & minds.

And a good place to research that is where the people meet and interact= pubs, cafes and restaurants.

Reply to  Peta of Newark
October 6, 2018 5:38 pm

that ‘bucket of seething chemicals’ meme is what was used to evade personal responsibility.
it also induced an industry of psychotropic treatment.
it’s really a reboot of the greek humors.
such a rerun….
dietary religions are just chock full of taboo.
and dietary religion evangelists are full of recycled food.

October 6, 2018 1:10 pm

It is one of the 20 fake papers that were submitted to journals in the sting operation that a post here on WUWT talked about 2 days ago.

go to

and locate an article called

“Academic Grievance Studies and the Corruption of Scholarship”

Jon Salmi
Reply to  Björn
October 6, 2018 1:49 pm

Those papers are also discussed by Yasha Mounk in the ‘Atlantic’ magazine.

Ron Morse
October 6, 2018 1:36 pm

Did it mention anywhere that the wings at Hooter’s are really pretty good? Don’t ask how I know that.

Jeff Alberts
Reply to  Ron Morse
October 6, 2018 4:55 pm

I always prefer breasts and thighs over wings.

October 6, 2018 1:43 pm

I generally avoid Hooters since I don’t like fried food, but on the two occasions I went as part of a group I was very impressed by the quality of the service. Other restaurants could learn a lot from their hiring. The women there generally exude emotional warmth, good health and a service mentality, something that is increasingly missing from most restaurants (at least in the US) and much of society. If someone feels they are in a demeaning role or are unhappy you can sense it, and I sensed just the opposite from the servers there. Maybe my sample size was too small but I was impressed with the people they are able to attract to work there.

Julie near Chicago
October 6, 2018 2:15 pm

I think some guy named Heifer or some such got there first. So, now this, from the NYT:

Holy Cottontail! The Playboy Club Is Back Again

A defiant time capsule surfaces, smack in the middle of #MeToo country.

By Shawn McCreesh, Sept. 6, 2018

Article follows. Info therein:

…Playboy Club started in Chicago in 1960, last nightclub closed in Lansing, Mich., 1988. Gloria Steinem was a Bunny — who knew! Not I. But I did go to one once, with my Honey (yes, we were married, how too too fifties). The biggest impression on me was the widely and sternly posted rule not to pull the bunnies’ tales.

October 6, 2018 2:24 pm

Where’s the pictures – the images?

October 6, 2018 2:37 pm

Thanks for keeping us abreast.

October 6, 2018 2:43 pm

Spoof Peer Review …your taxes at work again.

October 6, 2018 2:51 pm

It was elevating CO2 that resulted in progressively more women
getting breast implants. However, it was global warming that resulted in men going
indoors where implanted breasts are to be found. Or so a friend tells me all the time🤓

Shamu The Great
October 6, 2018 3:13 pm

While this is fantastic and I suppose it takes more than one nail to seal up a coffin, Alan Sokal made it quite clear precisely how fatuously unhinged from any semblance of reality the academy had become back in 1996 when he convinced a journal to publish a paper in which he argued that discoveries in physics confirmed the postmodern nature of reality and that gravity was thus just another one of those pesky social constructions…which if you think about it, means so is climate change! QED! We are safe again thanks to the circle-jerking rot that is Cultural Marxism.

Tom Abbott
Reply to  Shamu The Great
October 7, 2018 8:34 am

Good post, Shamu! It made me laugh.

I sure do miss the “like/up” button.

Jeff Labute
October 6, 2018 3:39 pm

Been to Hooters, the food is only mediocre in the Vancouver location(now closed). If the article is computer generated, that could be a great business model if a computer can generate many articles per day and you can get paid for them by 97% of the suckers out there.

John MacDonald
October 6, 2018 4:06 pm
Tom Graney
October 6, 2018 4:14 pm

Toxic masculinity meets global warming, or something.

October 6, 2018 4:43 pm

Great subject for a paper,

I can see this topic sprouting further papers and I can imagine the academics applying for tax payers money in order to further more research in this important area of academia.

Hell, maybe I should take a year off and do a masters paper on this important subject. Seems to be a lot of angles un debated and best of all, the budget may even extend to travelling the world in order to interview, photograph and classify this previously little studied subject.

Sure beats studying the atmosphere although it could be a bit steamy.

Anyone looking for a researcher should leave a message at



Wallaby Geoff
October 6, 2018 5:08 pm

Call me a square, but I go to restaurants for the quality of the food. If I want to see scantily clad women I’d go to a strip club, where the food is secondary. I suspect these “breastaurants” operate the same, i.e. food quality is secondary.

October 6, 2018 5:36 pm

Under “Notes” for the study in Springer:

Ethical Approval

All procedures performed in this study involving human participants were in accordance with the ethical standards of the institution and with the 1964 Helsinki declaration and its later amendments, including standard IRB approval which was obtained for this study.

October 6, 2018 6:02 pm


Tom in Florida
Reply to  gnomish
October 7, 2018 11:05 am

With the all caps I first thought it said PEEP review.

Mike Smith
October 6, 2018 6:04 pm

I wasn’t very impressed with this paper or the journal in which it was published. So I put it back on the rack 🙂

October 6, 2018 7:44 pm

It’s not pornography, or even sexual exploitation. There are no “burdens” produced or disposed. It is feminine females and masculine males. #HateLovesAbortion

Patrick MJD
October 6, 2018 7:58 pm

Some girls (Feminists) hate the fact that they gave up control to men about 6000 years ago. Live with it girls!

Jim Whelan
Reply to  Patrick MJD
October 7, 2018 12:07 pm

Any married man, and, I expect, any single man beyond a certain age knows the women are actually in control. It’s part of the strategy to let men think they have the power.

October 6, 2018 9:05 pm

Did the researchers observe how a blind man would get a feel for the Hooters environment? Braille maybe not effective enough, or too effective?

Dr. Strangelove
October 6, 2018 10:55 pm

That paper is Coyote Ugly (R-13)

Tom in Florida
Reply to  Dr. Strangelove
October 7, 2018 6:26 am

You all know what coyote ugly means don’t you?

October 7, 2018 12:59 am

I didn’t read the papery, but I did do a google-image on “Hooters” – very informative.

Doug Huffman
October 7, 2018 4:58 am

Peek over the paywall at

October 7, 2018 7:15 am

Well, replication is an important part of research. It is also important to examine whether there may be some unrecognized confounding variables that may cause misleading results. To that endeavor: there are two other establishments in my area (alas, I have been to neither), Twin Peaks and the Tilted Kilt, which offer similar dining environments.

Obviously, in the name of science this research needs to be replicated in these other locations to determine if the results are applicative to all such establishments, or exclusively to Hooters. Perhaps the studies could examine the economic, social, political, sexual/gender identification, racial, and religious differences of both the clients and workers of these establishments to discern a pattern of similarities and differences in these geographically distributed establishments. Clearly, many years of research are necessary, and we should gird our loins to face the task ahead of us. Where can we get the necessary grants?

October 7, 2018 10:07 am

I think someone should do a serious grant application to further this research, … just to see if a grant would be awarded for it. I suspect it would.

October 7, 2018 7:36 pm

I’m a regular reader of this site and I’m very disappointed to see an article of this nature. Look, I’m no prude nor a feminist but I personally think this topic has no relevance on this website. I have referred family and friends here to read important climate information and now I’m questioning whether this was a wise decision.

Reply to  Jenn
October 8, 2018 7:19 am

This is a discussion about a fake research paper that was actually published. That makes it fair game for this website (actually, whatever Anthony wants on the site is fair game. It’s his site).

If you think this is inappropriate, then you don’t see the flaming absurdities taking place in the soft ‘sciences’, much of it funded with your tax dollars. Derision, mockery, sarcasm, and lampooning of those journals and their published research is entirely deserved. If you don’t like the nature of the topic, or the obvious mockery, perhaps your complaint should be with the journal that published the ‘research’.

Did you get your degree (assuming you have one) in a soft science, or perhaps female studies?

October 7, 2018 7:47 pm

What’s next sexual assault from leering ?
Pretty easy to figure out who the liar is . Ford’s “witnesses ” all dispute her claim and one is her old girl friend .
Oh well just in time for the Christmas book sale and the Jimmy Kibble talk show .
Thanks for motivating the Republican base though . They are tired of the freak show of sleazy lawyers ,
porn actors and leaking Democrat weasels .

Kavanagh getting in just saved this fruit cake and her lying lawyers from getting their asses sued off .

Reply to  Amber
October 7, 2018 8:58 pm

Leered at? Funny you should write that. In today’s Daily Mail is this article:

“More than a third of school girls have been sexually harassed while wearing their uniform, survey finds”

“Children’s charity Plan International UK polled 1,004 girls aged 14 to 21 and 35 per cent reported being groped, stared at, catcalled or wolf-whistled while wearing their uniform in public.“

So just staring (which I believe connotes something less offensive than leering) is now considered sexual harassment by some.

The question that needed to be asked to put this in proper context was, “Have you ever deliberately worn your uniform in a way that would encourage boys or men to stare, catcall, or wolf-whistle at you?” I think the ‘yes’ response would be more that 35% (and those who did but failed to get the attention they were seeking are probably still upset).

Dr. Strangelove
October 8, 2018 3:58 am

His exciting research won the 2018 Nobel Prize in physics. Female students striptease in French National Lab with Nobel laureate

comment image?width=620&quality=85&auto=format&fit=max&s=661c005ca1c47e1a1b793aa7335e43a1

October 9, 2018 4:21 am

How in the world did the journal get fooled…. I read the opening paragraph and thought — “this guy just admitted to hanging around a bar famed for top heavy waitresses for two years — and is calling it research”

The “shenanigans” alarm starts going off before the first paragraph is done.

October 13, 2018 1:36 pm

Close to home – check
Attractive, hospitable and friendly staff – check
Alcohol served – check
Foodstuffs – check
Sporting events always on – check

Not Rocket, or Social ‘Science’

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