@weatherchannel – The realization of a dream

My friend Joe D’Aleo (co-founder of the Weather Channel with the late great John Coleman) have written a fantastic book. John made a lot of headway on the book just before he died, and Joe took it to completion. Joe writes:

The Weather Channel was the realization of a dream of one incredible man that became a shared vision of a large team of wonderful, courageous and talented individuals that assembled from all corners of the country in many different disciplines to undertake something special and unprecedented.

We like to call these unique people the “Weather Channel Pioneers”. To pave that road to success in the early days, we pulled off everyday miracles, overcame many obstacles and changed the paradigms for technology, the delivery of life-saving information and on-air weather presentations all while informing and entertaining our viewers. It was a time and a team like no other. In this book, we immortalize that effort with their personal stories and memories of that incredible journey.

TWC on-air staff, circa 1982

Current Weather Channel meteorologist, Jim Cantore, offered this review:

“Even though I didn’t start my TWC journey until 1986, I had no idea as a young man of 22 years what a wonderful opportunity I had been given to learn about life and meteorology from many of these TWC Pioneers. There are too many to name, but dozens of these men and women had a profound and lasting influence on the broadcaster I am today. What an incredible trip down memory lane revisiting the heart and soul of The Weather Channel as it was being born and as it became one of the most trusted brands in the world. These TWC pioneers didn’t just start a cable TV weather channel, they saved lives and created a mission of service which still resonates with millions of people to this day.”


I had a hand in the early TWC success. I’ll never forget the first time I saw TWC. It was at the county fair at the business pavilion, and a local company was selling “satellite TV”.

They had their display tuned to “The Weather Channel” and I must have stood there a full 30 minutes watching it. I was mesmerized. I knew then I wanted to be a part of it somehow, and later, my own dream came true when I provided equipment to initially get WSI satellite images into their Quantel still store (which handled the on-air sequences) and later via an IBM PC, which had the very first PC based computer frame-buffer graphics card with a Genlock capable (used to synchronize to the other TV devices) RGB to NTSC encoder to make composite video and keep it synchronized with the other video devices in the studio. It’s something that I was thrilled to design.

Note the “breadboarding area” on the top card. The reason was that some video switchers (like models from Grass Valley Group) had a specific requirement for horizontal blanking width, which sometimes differed based on the setup at the TV studio. In the digital to analog world, sometimes I’d have to design analog circuitry “on the fly” to compensate for these nuances so that when this device was switched to while in the chroma-key, there wasn’t a slight horizontal tick, but a seamless transition. Back then, making NTSC television work reliably was a bit of an art-form.

That story is in the book, as told by John Coleman. There’s many other stories where they had to improvise and create things that didn’t exist. Mind you, when TWC first started, the way National Weather Service disseminated weather information was by Teletype running at 58.65 baud (there’s a whole untold story behind that weird number too) and wide-format wet paper fax machines sold by Alden Corporation, which produced output that looked like this:


What TWC did back then and the demands they made, changed the way the NWS did business with the public – and for the better.

I was honored to be working with the TWC team back then, and while I would have loved to be on-air, circumstances at the time just didn’t mesh. But I did gain two life-long friends; Joe D’Aleo and John Coleman, who joined me in the fight against the often ridiculous climate change arguments we fight here daily.

Left, John Coleman Right, Joe D’Aleo

This book is dedicated to the pioneers. It’s a profile in vision, innovation, and courage. I highly recommend it.

Available on Amazon, HERE


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March 22, 2018 10:45 am

So how did the Weather Channel get handed over to climate alarmists? Seems ironic.

Jan Chadwick
Reply to  oz4caster
March 22, 2018 11:09 am

Maybe the acquisition by NBC? 🙂

Reply to  Anthony Watts
March 22, 2018 11:54 am

“The Weather Company’s primary journalistic mission is to report on breaking weather news, the environment and the importance of science to our lives. This story does not necessarily represent the position of our parent company, IBM.” Similar (?) problem with Weather Underground, lost some reporting, too many juvenile wows. Still useful site and comments, a few skeptical. Been watching and hiding from weather since the application of radar. Improvements amazing, TWC included. Happens too often, guess it must be entropy.

Reply to  Anthony Watts
March 22, 2018 11:54 am

I’ve also notice Weather Underground seems to be going down the tubes since it was acquired by the Weather Channel. I still post my home weather station data there, but would love to see a better alternative more like the old WU.

Gunga Din
Reply to  Anthony Watts
March 22, 2018 4:14 pm

You forgot “Ice Road Tow Truckers”! 😎

Reply to  Anthony Watts
March 22, 2018 5:07 pm

When I was applying for jobs out of state, I used to go to the the weather underground to research the climate of the city. They used to have charts where I could pull up weather averages, things like the average daily highs and lows for every day of the year. As well as rain and snow fall for every day of the year.
Last time I checked the site, I couldn’t find those charts anymore.

Reply to  Anthony Watts
March 23, 2018 9:12 am

The weather history for a location is still there, you just need to click on the link directly beneath the station name. In other words the URL changes from the home page:
It always amazes me when someone changes the entire layout of a site (just cause they can) and commit brand suicide in the act.

March 22, 2018 11:00 am

I remember watching the Weather Channel frequently, along with MTV, when I first got cable TV in the early 1980’s. John Hope was my favorite during hurricane season.

Michael 2
March 22, 2018 11:09 am

NTSC: Never Twice Same Color!

Reply to  Michael 2
March 22, 2018 11:13 am

I learned it: “Never The Same Color” …same diff.

March 22, 2018 11:17 am

Always enjoyed TWC back when they were concerned with passing along meteorological information. I also learned to appreciate and became a fan of contemporary jazz (local forecast) music. Sadly both are gone these days :-/

John M
March 22, 2018 11:57 am

As luck would have it, The Weather Channel was just sold (again).
Selling price: $300M. Apparently, most of the assets had been stripped off when IBM bought the online presence and all the underlying data. The Weather Channel doesn’t even own its own data anymore.
Haven’t watched it in years. My local provider doesn’t even carry it (they carry Accuweather), and as far as I can figure, none of the subscribers care.
It was nice in the good ole’ days though. I can vaguely remember when MTV had music, The Weather Channel had weather, and ESPN had sports. Why…I think there was even a cable News channel that carried news!

Reply to  John M
March 22, 2018 12:43 pm

Watched pretty much the same as you for the same reasons, except for MTV. Probably because I am too old but have always blamed MTV and music videos for the destruction of good music. It all became “I can’t sing look at my tits, I can’t dance look at my ass”. Quote from Dana Carvey. TV weather all sucks now and Fox is as close to news as you can get on cable.

Reply to  John M
March 22, 2018 2:33 pm

I remember those days. I think that was before the rapid fall of trust, value, and credibility of the media. The model is broken badly now.

Joel O’Bryan
Reply to  John M
March 22, 2018 6:47 pm

“The Comcast-Blackstone-Bain-led group had purchased the Weather Channel in 2008 for about $3.5 billion. A spokesman for Blackstone declined to comment.“
Even if they sold the web domain and data services to IBM for a few hundred million, Blackstone-Bain lost over 90% on that deal.

Joel O’Bryan
March 22, 2018 1:25 pm

I liked watching TWC in the mid-90’s to early 2000’s for many reasons.
I can name a few:
– Sharon Resultan
– Kelly Cass
– Jill Brown
– Julie Martin
– Heather Tesch…
sigh. those were the days.

March 22, 2018 2:28 pm

I’m not sure if this is good or bad for the current hyped and scare weather channel. The last time I saw this channel on TV was in a doctor’s office and they were making AGW excuses for nor’easters a few years back. They need to apologize publicly to get me back….ever.

March 22, 2018 2:30 pm

This would be a good time for an online survey of trust level of news and information outlets.

March 22, 2018 3:39 pm

“making NTSC television work reliably was a bit of an art-form.” is an understatement!
And don’t get me with “PAL = Perfect, Always Lovely” I see the 50hz and that 8 field blanking sequence made editing a pain!
SECAM = Something Essentially Contrary to the American Method
Set up many a local Weather Channel service.

Gunga Din
March 22, 2018 4:11 pm

I’m thankful for what The Weather Channel was.
It has become The Storm Channel.

Jim Cantore-The Weather Channel as it was being born and as it became one of the most trusted brands in the world

Not anymore.
PS Jim, why did they stop giving the record highs and lows for the day on the “Local on the Eights”?
No longer about the weather?

Reply to  Gunga Din
March 22, 2018 6:07 pm

I used to watch TWC and HLN (Headline News) but stopped when the channels became The Least Trusted brands in the world. I haven’t watched either channel in a long time.

Joel O’Bryan
Reply to  Gunga Din
March 22, 2018 6:36 pm

The Left, spear-headed by The Podesta Group, purposefully hijacked those trusted brands to push an ideological message. They infiltrated Boards of directors, they got true believers hired and promoted. Then they (ab)used that trust to their advantage, especially during the latter Bush years and then aggressively during the Reign of Obama.
That trust is gone now. Not even a cent left in the trust bank accounts of TWC or CNN HLN.

Gunga Din
March 22, 2018 4:16 pm

Today’s TWC is leaching off the legacy greater men.

March 22, 2018 5:21 pm

It is obvious that these guys just can not read thermometers and barometers as well as NBC can.
These delicate instruments MUST be read with ALARM!!!

March 22, 2018 11:38 pm

WU went down the toilet when they changed the look to BLING thing, and permanently had that idiot AGW enthusiast Masters on there brainwashing all and sundry with the “settled science” bit, despite being unable to explain the noticeable drop in extreme weather and damaging US hurricanes.

March 23, 2018 7:49 am

sold today
The Weather Channel has a new home: Entertainment Studios, owner of Pets.TV and several other cable channels.
Los Angeles-based Entertainment Studios acquired the channel’s parent company The Weather Group from the Blackstone Group, Bain Capital and Comcast NBCUniversal. Also acquired in the deal, announced Thursday, was streaming news service Local Now.

Mark Negovan
March 23, 2018 9:54 am

I bought it. I can’t wait to read it. I love stories like this along the same lines as “The Soul of a New Machine.”
I had to stop watching the Weather Channel. It’s like 24/7 Wicked Witch of the West stuff with all the sane meteorologists locked up in the dungeon. ( I apologize to any sane currently employed meteorologists not in the dungeon ). And for that matter, seriously, bomb cyclone ??!!?? It’s a northeaster and storms do not have targeting capabilities.
Thanks Joe for making this story available.

March 23, 2018 10:53 am

At least it’s in the hands of a comedian now to go with the laughable climate scare stories on that channel.

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