From #AAAS Why Some (Many?) Scientists Tend to Hype their Findings

Guest essay By Indur M. Goklany

In case there was any doubt that many scientists are like the rest of humanity, not to mention Brian Williams, the Pew Research Center , based on a survey of 3,748 American-based scientists connected with the American Association for the Advancement of Science (AAAS), finds that:

A sizable share of scientists believe careers can be advanced by media coverage of their work and social media use: 43% of AAAS scientists say it is important or very important for scientists in their specialty to get coverage of their work in news media, up from 37% who said that in a 2009 survey. Some 22% described it as either “very important” (4%) or “important” (18%) for career advancement in their discipline to promote their findings on social media such as Facebook or Twitter.

This, despite the fact that a large majority (79%) believe it is a major problem for science that news reports don’t distinguish between well-founded and not well-founded scientific findings. In addition, 52% of scientists say that simplification of scientific findings is a major problem for science in general.

Scientists — no fools they — also must realize that hyping the social, environmental and economic consequences of their research — or failure to research — increases the likelihood of media coverage, and the amount of funding that their field can expect to garner.

Given this, it’s surprising that the Number Watch list isn’t longer.


Here is the press release:

American scientists believe they face a challenging environment and the vast majority of them support the idea that participation in policy debates and engagement with citizens and journalists is necessary to further their work and careers.

A survey of 3,748 American-based scientists connected with the American Association for the Advancement of Science (AAAS) finds that 87% agree with the statement “Scientists should take an active role in public policy debates about issues related to science and technology.” Just 13% of these scientists back the opposite statement: “Scientists should focus on establishing sound scientific facts and stay out of public policy debates.”

This widely held view among scientists about active engagement combines with scientists’ perspectives on the relationship between science and society today in several ways:

These findings come at a time when science topics are increasingly part of the public debate. Pew Research findings from this survey reported last month showed an overall drop among AAAS scientists in how they rate the state of science in general and their particular scientific field. Scientists also express concerns about the precarious state of research funding, some of the influences on how funding is allocated, and difficulties they feel hinder the capacity of science disciplines to attract the best talent to the field.

How scientists are engaging: Half talk to reporters and 47% use social media.

Nearly All Scientists Talk with the Public; A Sizable Share Use Social Media, BlogsNearly all the AAAS scientists (98%) say they have some level of interaction with citizens at least from time to time, and 51% have at least some contact with reporters about research findings.

In addition, nearly half of AAAS scientists – 47% – use social media to talk about science or read about scientific developments at least some of the time. Some 24% of these AAAS scientists blog about science and research.

The scientists who are most likely to be involved in public activities show distinct patterns by age, by the level of public debate and public interest they perceive in their specialty, and by discipline. Virtually all scientists engage with citizens. Mid-career and older scientists are especially likely to speak to reporters. Younger scientists are more likely to use social media. And blogging is something that equally spans the generations under age 65.

There is also evidence in the survey that the most engaged often use multiple methods and platforms to connect with the public. In other words, those who want to engage tend to do so in multiple ways.

41%	of AAAS scientists often  or occasionally engage with the public in at least two waysSome 41% of AAAS scientists report that they “often” or “occasionally” do at least two of these four activities: 1) talk with non-experts about science topics, 2) talk with the media, 3) use social media or 4) blog. Nearly half, 48%, do one of these four activities either often or occasionally, and 11% do none of these on an “often” or “occasional” basis. Those who are more engaged by this metric are slightly younger; 46% of those ages 18 to 49 and 44% of those ages 50 to 64 are more engaged, compared with 33% among those ages 65 and older. A somewhat larger share of women (44%) than men (39%) report doing at least two of these activities on a more frequent basis.

Scientists include digital communication tools as they try to stay up-to-date in their work

Both Traditional and Digital Tools Help Scientists Stay Up-to-Date Traditional information and peer networking activities are the most common ways scientists stay up-to-date. However, digital methods are now a common part of the learning toolkit for many scientists.

Fully 84% of AAAS scientists read journal articles outside of their primary fields or scientific discipline. In addition, 79% say they attend professional meetings, workshops and lectures.

At the same time, digital communications are also a common part of the learning activities of scientists as they connect with peers: 58% get email alerts from journals in their specialty; 56% get emails from general science journals; 32% belong to email listservs; 19% follow blogs by experts their fields; and 12% follow tweets or other postings in social media by experts in their field.

About this report

This report is based on a survey of American scientists who are connected to the American Association for the Advancement of Science (AAAS). It explores the ways in which scientists interact with citizens and journalists and their reasons for doing so.

This is the second of several reports analyzing the data from two surveys: this canvassing of AAAS scientists and a companion survey of U.S. adults. The first report was released last month and it focused on a comparison of the general public and AAAS scientists as a whole. Follow-up reports planned for later this year will analyze views of the general public in more detail, especially by political, religious and demographic groups. The connection between people’s science knowledge and their views will also be explored.

The fieldwork for both surveys was conducted by Princeton Survey Research Associates International. Contact with AAAS members invited to participate in the survey was managed by AAAS staff with the help of Princeton Survey Research Associates International; AAAS also covered part of the costs associated with mailing members. All other costs of conducting the pair of surveys were covered by the Pew Research Center. Pew Research bears all responsibility for the content, design and analysis of both the AAAS member survey and the survey of the general public.

About this survey

The survey of scientists was conducted online with a random sample of 3,748 U.S.-based members of the American Association for the Advancement of Science (AAAS) from Sept. 11 to Oct. 13, 2014. AAAS is the world’s largest general scientific society, and includes members from all scientific fields. Founded in 1848, AAAS publishes Science, one of the most widely circulated peer-reviewed scientific journals in the world. Membership in AAAS is open to all. The survey was conducted under the direction of Princeton Survey Research Associates International. Further details on the methodology are in Appendix A at the end of this report.

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Mark from the Midwest
February 17, 2015 6:11 am

This, just reported on MSNBC:
According to Fredrik Hazzmet, Senior Professor of Earth Based Life Narratives at the University of North Staten Island: “Climate change could create conditions where dinosaurs could thrive.” His prescription is for all human kind to “immediately, and for a prolonged period, hold your breath, so you are not exhaling any CO2” lest we all fall prey to a giant meat-eating tyrannosaurs.

DirkH
Reply to  Mark from the Midwest
February 17, 2015 4:00 pm

So Hazzmet says it would create a warm humid world with huge biodiversity? Hmm… shouldn’t Greens like that? Oh I forget they can’t think logically.

February 17, 2015 6:49 am

“We have a vested interest in creating panic, because then money will flow to climate science.”
John Christy

Coach Springer
February 17, 2015 10:31 am

Scientific studies could be improved greatly if they were required to be exhaustive and detailed in describing the limitations to their “findings.” One example would be a study mentioned on a blog with the blogger’s observation that he would never take Benadryl again for fear of increased risk of dementia. Reading the findings, they did not contain misrepresentations, but they essentially omitted all pertinent restrictions on findings and therefore appeared to justify the blogger’s own conclusion. The study could only conclude relative risk within a population that was already at risk – those over 65 and those whose dosages were numerous over long periods of time and for a wide variety of clinical drugs, many of which were stronger than Benadryl, which might have been the least prescribed drug for this group although you the study gave no indication one way or the other. In fact. occasional dosages over 10 years produced an indicaton of decreased risk of dementia and the study was designed to see of there was a risk for cumulative effect. But none of the study would indicate much of anything for the general population and a single dose or occasional doses.
Kind of robs the study of its hype when you have to be that comprehensive and specific about what the study does not say and where it does not apply. I’m willing to bet improvements in this regard can be made for every climatological study ever made – starting long before hockey sticks and never ending after they’ve been retired.

Mervyn
February 17, 2015 9:06 pm

If the same rules that apply to the boards of directors of corporations were also to apply to the scientific community, over engaging in misleading and deceptive conduct, the jails would soon be full of scientists… particularly those scientists promoting the IPCC’s catastrophic man-made global warming supposition.

TGBrown
February 18, 2015 6:28 am

The NSF now requires a statement of “broader impact” for grant applications & reports. So we choose from the following (the more the better): cure cancer, solve climate crises, produce unlimited energy, end poverty, & produce children that are all above average. Preferably all of the above. Good science is no longer enough.

Old Man of the Forest
February 18, 2015 9:09 am

“At the same time, most scientists believe that science news coverage can pose problems for science: 79% of scientists believe it is a major problem for science that news reports don’t distinguish between well-founded and not well-founded scientific findings.”
Where are these 79%? in their ivory towers eschewing the filthy media. It seems to me that 0% are heard when their research was hyped to sell papers.

Rui Sousa
February 21, 2015 3:32 am

If you replace “scientist” with any other profession it will still make sense.
Everyone uses social media for self promotion, using it as a vehicle to communicate their ideas. It is like writing an article about scientists using cars and showing aggressive behaviour while in traffic. Social media is there to be used, as cars, and some individuals will use it in selfish ways, as with cars.
I think this post is on a border between pointing out bias on some individuals and blame and shame taticts. It seems pointless and it just puts me off.