Eric Worrall writes: WUWT readers might recall a nasty but successful Greenpeace campaign a few months ago, which had Santa Claus drowning in oil, seen above, and pressured LEGO Corporation into not renewing its deal with Shell, by spoofing the LEGO “everything is awesome” advertising campaign. Now it appears LEGO is fighting back, with a big “up yours” to Greenpeace by pushing their Arctic exploration collection with an advertising campaign of their own..
While the collection has been out since April 2014, LEGO is now stepping up advertising of their Arctic collection on Aussie TV, which features what looks very like toy arctic oil rigs, icebreakers, and Arctic construction equipment. Kids can fantasize about venturing into the frozen wilderness, to extract the fossil fuel which keeps the lights burning. It looks like fun – I’m going to buy one for my kid.
The following is the original Greenpeace spoof. Why Greenpeace targeted LEGO sales in service stations is a bit of a mystery. Presumably Greenpeace wanted parents to buy their kids unhealthy sweets instead of educational toys, when stopping to fill the gas tank.