This is telling. From this Reuters article, news that Google has decided that seven projects just don’t pencil out as planned, and alternate energy is one that doesn’t. So much for the “cheaper than coal” meme they were pushing. Not only that, the green wizard who planned this all is out the door.
“Google said on Tuesday that it was pulling the plug on seven projects, including Renewable Energy Cheaper than Coal…” [...]“To recap, we’re in the process of shutting down a number of products which haven’t had the impact we’d hoped for…” wrote Google Senior Vice President of Operations Urs Holzle [...]In 2009, the company’s so-called Green Energy Czar, Bill Weihl, told Reuters that he expected to demonstrate within a few years working technology that could produce renewable energy at a cheaper price than coal. [...]A Google spokesman said that Weihl had left Google earlier this month.
Here’s the Renewable Energy Cheaper than Coal page at Google. And here’s a video on one of the plans, looks like pie in the sky when you watch it.
The video description on YouTube says:
Google’s heliostat team re-thought the entire heliostat architecture in order to reduce the cost of concentrating solar thermal power. This led to new approaches and different ways to tackle problems. This video covers the 3 guiding principles of the research, and how the team took a different approach to reducing costs
h/t to Poptech