From cartoonist Marc Roberts, via Andy Revkin:
We await Josh.
Statement by Eugenie Harvey, Director of 10:10 UK
Last week, 10:10 made available a short film. Following the initial reaction to the film we removed it from our website and issued an apology on Friday 2 October.
Subsequently there has been negative comment about the film, particularly on blogs, and concern from others working hard to build support for action on climate change. We are very sorry if this has distracted from their efforts.
We are also sorry to our corporate sponsors, delivery partners and board members, who have been implicated in this situation despite having no involvement in the film’s production or release.
We will learn from this mistake. Today I have written to supporters and stakeholders explaining that we will review processes and procedures to make sure it cannot happen again. Responsibility for this process is being taken by the 10:10 board.
The media coverage of the film was not the kind of publicity we wanted for 10:10, nor for the wider movement to reduce carbon emissions.
If people have been in touch with us personally about the film, we will be replying to individual emails over the next few days. Meanwhile our thanks go out to all those who support 10:10 and who work to combat the threat of climate change.
Director, 10:10 UK
NYT’s Andrew Revkin says:
If the goal had been to convince people that environmental campaigners have lost their minds and to provide red meat (literally) to shock radio hosts and pundits fighting curbs on greenhouse gases, it worked like a charm. Of course the goal might have been buzz more than efficacy. Too often these days, that’s the online norm. They succeeded on that front. I, among many others, am forced to write about it. Congratulations.
I’d like to see the group’s sponsors, including Sony, figure out an upside to this effort. They should either state why they continue to provide support or pull out.
Ask and ye shall receive, WUWT commenter Katabasis notes:
Official response from Sony:
“Thank you for your email concerning the video released by the 10:10 climate change campaign group. Sony has supported the 10:10 climate change campaign because we share its objective to reduce carbon emissions. However, we strongly condemn the “No Pressure” video which was conceived, produced and released by 10:10 entirely without the knowledge or involvement of Sony. The company considers the video to be ill-conceived and in extremely bad taste. We also believe the video risks undermining the work of the many thousands of members of the public, schools and universities, local authorities and many businesses, of which Sony is one, who support the long-term aims of the 10:10 movement and who are actively working towards the reduction of carbon emissions.
As a result we have taken the decision to disassociate ourselves from 10:10 at this time.
In our press statement we will be posting tomorrow morning we reaffirm our ongoing commitment to the reduction of global carbon emissions as part of our ‘Road to Zero’ environmental plan.”
First seen here:
Paul Chesser at the American Spectator writes:
It looks like Sony and Kyocera Mita have demanded their removal from all associations with the extremist climate group 10:10.org, which produced that exploding schoolchildren video last week. The corporations’ names have been removed from the list of partners, and a lengthy post by Sony’s point-person on climate change, Naomi Climer, has been deleted from the 10:10 site.
Not only that, but a huge U.S. environmentalist promoter and partner, 350.org (headed by Bill McKibben), is no longer listed as an organizational partner. Both 10:10 and 350 have been heavily promoting an October 10 (10/10/10) “global workday” to supposedly bring fresh attention to the global warming threat. The message from 350.org’s press shop:
We respect 10:10′s previous work to encourage companies, schools, and churches to voluntarily cut their carbon emissions 10%. Upon seeing the video, however, we have informed 10:10 that we can no longer remain partners on 10/10/10 or any other initiative. 350.org maintains an absolute commitment to nonviolence in word and deed.
Ow, that’s gotta hurt.
More from NYT:
This from the article suggests that the 10:10 blunder has sucked all the online oxygen out of the environmental movement:
A YouTube repost (of the 10:10 video) by a third party Thursday got more than 149,000 views over the weekend and elicited more than 2,300 comments. Several other versions have topped 100,000 views, as well.
A Sierra Club video featuring a National Football League player warning that coal ash is a health threat to children got 95 YouTube views during the same interval.
And speaking of oxygen, the list of sponsors dwindles, and then there was one:
O2 is the only sponsor holdout thus far, we’ll see how long that lasts.
Post your updates and latest tips below, and I’ll include important ones here in the body of the post.
1. Oh, and I should add this for Mr. Gareth Renowden, of “Hot Topic” New Zealand, the purported leading global warming website of New Zealand
Well Gareth, looks like your wrongheaded opinion of “sense of humour failure” has been falsified. Time to come clean and admit you’ve boobed.