While Americans continue to put global warming aka climate change at the bottom of the list of worries, it seems the electronic media outlets that most often push alarming climate stories are losing favor. This interesting juxtaposition was from my Shoptalk TVSpy business newsletter today:
CNN Fails to Stop Fall in Ratings – from The New York Times
CNN continued what has become a precipitous decline in ratings for its prime-time programs in the first quarter of 2010, with its main hosts losing almost half their viewers in a year.
The trend in news ratings for the first three months of this year is all up for one network, the Fox News Channel, which enjoyed its best quarter ever in ratings, and down for both MSNBC and CNN.
CNN had a slightly worse quarter in the fourth quarter of 2009, but the last three months have included compelling news events, like the earthquake in Haiti and the battle over health care, and CNN, which emphasizes its hard news coverage, was apparently unable to benefit. More…
Fox News Has Best Quarter In Network History – from Mediaite
Fox News had their best year of all time in 2009. Now that we’ve finished the first quarter of 2010, it’s clear FNC is showing no signs of letting up –they just finished their best quarter ever, in total day total viewers.
It was also the second highest rated quarter ever in prime time total viewers.
While Fox News continues to see record ratings, their cable news competitors are dropping off even more year-to-year. In the A25-54 demographic during prime time, FNC was up 16%, while CNN dropped 42%, MSNBC was down 22% and HLN was down 40%. More…