I’m going to make a departure from my usual climate and science fare to make a comment on the local front.
In today’s Chico Enterprise Record, there was an editorial lamenting the huge budget crisis facing the city of Chico, thanks to uncontrolled spending beyond income. The editorial said: “…leaving jobs vacant and negotiating a cheaper benefits package for new employees are two obvious solutions at both the city and state level. That won’t solve the entire problem, but it’s a start — and certainly a vast improvement over the current strategy, which is to do nothing.”
There are two solutions to city budget problems; cut expenses and/or raise revenue. Raising revenue (taxes) when you’ve been a careless spender isn’t going to fly with the public, and cutting jobs is equally unpalatable. So what to do?
Raise revenue another way. For example, we have Bidwell Ranch, which is forever locked in an environmental land use limbo thanks to Fairy Shrimp and Meadowfoam. Of course selling it is tantamount to sacrilege, but what about licensing the name?
I submit to you, Bidwell Ranch Dressing:
Now that’s a use for Bidwell Ranch
There’s lot’s of other things the City could license. Use your imagination folks.