'The People's Climate March' – just another corporate multi-million-dollar fundraiser by 350.org and Avaaz

WUWT reader Policycritic writes in WUWT Tips and Notes:

From Counterpunch, WEEKEND EDITION SEPTEMBER 19-21, 2014, How the People’s Climate March Became a Corporate PR Campaign—Business as Usual in Manhattan

It starts out this way, Anthony, with the author saying that they invoked the spirit of the Occupy Wall Street protests to get people to attend, but ultimately describes how it’s a multi-million-dollar fundraiser and PR campaign for the two sponsors Avaaz and 350.org:

I’ve never been to a protest march that advertised in the New York City subway. That spent $220,000 on posters inviting Wall Street bankers to join a march to save the planet, according to one source. That claims you can change world history in an afternoon after walking the dog and eating brunch.

Welcome to the “People’s Climate March” set for Sunday, Sept. 21 in New York City. It’s timed to take place before world leaders hold a Climate Summit at the United Nations two days later. Organizers are billing it as the “biggest climate change demonstration ever” with similar marches around the world. The Nation describes the pre-organizing as following “a participatory, open-source model that recalls the Occupy Wall Street protests.” A leader of 350.org, one of the main organizing groups, explained, “Anyone can contribute, and many of our online organizing ‘hubs’ are led by volunteers who are often coordinating hundreds of other volunteers.”

I will join the march, as well as the Climate Convergence starting Friday, and most important the “Flood Wall Street” direct action on Monday, Sept. 22. I’ve had conversations with more than a dozen organizers including senior staff at the organizing groups. Many people are genuinely excited about the Sunday demonstration. The movement is radicalizing thousands of youth. Endorsers include some labor unions and many people-of-color community organizations that normally sit out environmental activism because the mainstream green movement has often done a poor job of talking about the impact on or solutions for workers and the Global South.

Nonetheless, to quote Han Solo, “I’ve got a bad feeling about this.”

The author, obviously a concerned climate person, notes,

That is what I find most troubling. Having worked on Madison Avenue for nearly a decade, I can smell a P.R. and marketing campaign a mile away.

[…].

But in an email about climate change that Avaaz sent out last December, which apparently raked in millions of dollars, it wrote, “It’s time for powerful, direct, non-violent action, to capture imagination, convey moral urgency, and inspire people to act. Think Occupy.”

Here’s what seems to be going on. Avaaz found a lucrative revenue stream by warning about climate catastrophe that can be solved with the click of a donate button. To convince people to donate it says we need Occupy-style actions. [But] when the moment comes for such a protest, Avaaz and 350.org blocked it and then when it did get organized, they pushed it out of sight.

Author Arun Gupta explains what they are doing:

Branding. That’s how the climate crisis is going to be solved. We are in an era or postmodern social movements.

The image (not ideology) comes first and shapes the reality. The P.R. and marketing determines the tactics, the messaging, the organizing, and the strategy.

He asked an insider:

When I asked what the metrics for success for, the insider told me media coverage and long-term polling about public opinion. I was dumbfounded . . . . Avaaz has pioneered clickbait activism. It gets people to sign petitions about dramatic but ultimately minor issues like, “Prevent the flogging of 15 year old rape victim in Maldives.” . . . . Avaaz has turned social justice into a product to enhance the liberal do-gooding lifestyle, and it’s set its sights on the climate justice movement.

Gupta says that Avaaz sent out an email last December headlined “24 Months to Save the World.” He writes, “Telling people there is 24 months to save the world is odious, as is implying an online donation to Avaaz can save the planet. The same overblown rhetoric is being used for the People’s Climate March.”

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David in Michigan
September 20, 2014 6:24 pm

If it’s a fundraiser as you suggest, I think it will be a bust. The first that I heard about this was just 2 days ago. Not much lead time for me to get there……. and no, I’m not going to contribute.
I’d say it hasn’t been promoted much, or at least not much outside of New York. Since I’m not in New York, I can’t really say if that’s accurate. In any case, I predict most people won’t pay much attention to it regardless of how many turn out in New York. I’ll be watching some NFL football and having a beer or two. So will most of the sane people.
It’s my observation that many, many people are “burned out” with these “event marches”. They have had their day and it’s passed.
Oh, and one more thing, any political party or country or event prefaced by the word “Peoples” is an absolute red flag for me (pun intended).
We shall see later if I’m right.

Editor
September 20, 2014 6:25 pm

Hey, William Briggs, Statistician to the Stars, is going to be there, even marching for a while.
http://wmbriggs.com/blog/?p=13633
I always thought he was an Aussie, but he’s in New York.
You’re invited, he says:

First, if you can go, you should. After all, you’ve been asked to by climatological eminences: “Nine leading climate scientists urge you to attend the People’s Climate March.”
Michael “I make a nice living with this stuff” Oppenheimer will be there, MIT’s Kerry Emanuel can’t make it but is “delighted it is happening.” Michael Mann, who did to climate science with his hockey stick what Bob Probert did to his opposition, isn’t coming, and admitted-willing-to-lie-for-the-cause liar Peter Gleick won’t be there because he “made an explicit decision not to fly to New York because of the carbon cost.”

I’m sure Gleick really wanted to be there, probably too late to offer to buy carbon credits for him. Pity.

Rick Bradford
September 20, 2014 6:32 pm

Typical how the Green/Left tries to portray themselves as “The People”, when in fact they are made up of a largely elitist and favored cabal.
They think they are the voice of the people, whereas in fact, the voice of the people is actually saying “Did you ever see such a display of idiot moral self-righteousness in your life?”

Otter (ClimateOtter on Twitter)
September 20, 2014 6:34 pm

Let’s see how long it remains ‘non-violent.’

SIGINT EX
September 20, 2014 6:58 pm

The “Intelligencia” is making MEM as the ‘la Child Climate Célébrer,’
http://www.huffingtonpost.com/2014/09/19/climate-change-extinction_n_5846370.html

catweazle666
September 20, 2014 6:59 pm

Sounds like a target-rich environment to me.
Where are the Spookys when you really need them?

LogosWrench
September 20, 2014 7:09 pm

Well if it’s before the climate summit they’ll have to dodge all the tumbleweed from that ghost town of world leader non-attendance. Perfect. I hope they interview the attendees and they sound every bit as “coherent” as the occupy group.

Gary
September 20, 2014 7:20 pm

It will be a few thousand college kids from northeast schools out on a weekend adventure.

SAMURAI
September 20, 2014 7:23 pm

This Climate March is a rent-a-mob/Astro-Turf movement for the most part.
Political hacks, enviro-wackos and CAGW grant swindlers have seen the falling poll numbers and mounting empirical evidence against CAGW, and realize the gig is up.
As Gallop poll numbers stand now, about 40% of Americans are still convinced CAGW is definitely not BS, 35% think it’s most likely BS, and 25% know it’s BS. In political calculus, this means strong CAGW advocacy is already a political liability and the momentum is certainly in favor of the skeptics.
Cognitive dissonance and common sense are definitely moving public perception in the right direction, and once strong CAGW advocacy falls much further below 40%, it done, because the MSM and Hollywood will start losing viewers and ticket sales, and politicians will start losing NET votes. Once that happens, CAGW funding dies and then CAGW becomes a joke to be ridiculed into obscurity.
Stick a fork in it… CAGW is done.

Reply to  SAMURAI
September 20, 2014 7:55 pm

Get on twitter and let them know how you see it… they’re monitoring the climate tweets
http://www.nbcnews.com/science/environment/u-n-monitoring-twitter-our-mood-climate-change-n207721

Jim Francisco
Reply to  SAMURAI
September 20, 2014 9:00 pm

My SWAG is two more winters like the last one ought to do it.

Sweet Old Bob
Reply to  SAMURAI
September 21, 2014 6:54 am

The proper fork to use is a manure fork….as any farm kid knows…(;<))

DavidG
September 20, 2014 7:26 pm

I love Delingpole’s name for these people, Watermelons, green on the outside, red on the inside! Spot on!

September 20, 2014 7:28 pm
ossqss
September 20, 2014 8:08 pm

“Gupta says that Avaaz sent out an email last December headlined “24 Months to Save the World.” He writes, “Telling people there is 24 months to save the world is odious, as is implying an online donation to Avaaz can save the planet”
Sooooooo, what happens in December 2015?
24 months after the email,,,,,, this guy is just a successful Paris puppet.
Just sayin,,,,,,,,, money, money, money, money,,,,,,,,,,, money! Lyric comes to mind……

ossqss
Reply to  ossqss
September 20, 2014 8:15 pm

Sorry, I just could’t redact it 😉
http://youtu.be/Ll3uipTO-4A

brockway32
September 20, 2014 8:31 pm

labor unions? as if it were in any doubt who has the wrong side on this.

September 20, 2014 8:39 pm

An old friend who I heard from recently by email, a died-in-the-wool liberal, has this signature:

My activism at this point is centered on divestment of institutions from fossil fuels, and on stopping the pipelines (Keystone XL and the Northeast Pipeline), because solving the climate crisis is literally the sine qua non. I’m working with 350.org.
— And notice: so far, over 95,000 people have signed Credo’s pledge of civil disobedience alone (there are other pledges) in connection with the pipeline.. Finally, finally, this movement is taking off. Better late than never!
I urge all to attend the NYC climate march on Sept. 21. . . [list of organizations like the Sierra Club, providing buses, follows]

Note the phrase, “My activism at this point. . .” This is someone who defines herself by the putative causes she attached herself to. I doubt if she has the slightest clue that the science behind organizations like 350.org is completely fraudulent. Doesn’t matter: “The movement is taking off.” It’s where the action is. She’s basically a camp follower.
/Mr Lynn

September 20, 2014 8:47 pm

The Mother Corp., better known as the CBC, has presented the March in full seriousness mode, as should be expected from them.
Ian M

Some guy named Gary
September 20, 2014 11:11 pm

To celebrate the #PeoplesClimateMarch I donated money to @WatttsUpWithThat for their selfless work to advance science over dogma. You should too.

September 20, 2014 11:40 pm

“If you want to con serious amounts of money out of other people, you’ve got to sell them a story and the story you sell, comes in one of two basic flavours.
The second variety of story appeals to the exact opposite of greed and is the one most often used by climate scammers. You take advantage of the better angels of their nature, their altruism, and inveigle them into contributing generously into some scheme, which will be to the eternal relief of some segment of humanity which is suffering almost intolerable woes. ”
http://thepointman.wordpress.com/2013/08/23/the-great-global-warming-con/
Conmen, plain and simple.
Pointman

SanityP
September 21, 2014 12:49 am

Will there be any “important” celebrities?

Reply to  SanityP
September 21, 2014 2:37 am

Probably these famous celebrity “brilliant students” will be marching:

ConTrari
September 21, 2014 3:00 am

This is very gratifying. Im many discussions with alarmists recently, their claim is that nobody has talked about “saving the world”. It seems they count on a short public memory, after all it is already five years since Mr. Brown’s pre-Copenhagen “50 days to save the world” message.
So now we have 24 months, very nice to hear that from an organizer of the great Climate March.
https://secure.avaaz.org/en/24_months_loc_donate/

ConTrari
Reply to  ConTrari
September 21, 2014 3:07 am

They are a BIT over the top, though.Here’s from the same link:
“This is what the experts warned us about. As the earth warms, it creates many “tipping points” that accelerate the warming out of control. Warming thaws the Arctic sea ice, destroying the giant white ‘mirror’ that reflects heat back into space, which massively heats up the ocean, and melts more ice, and so on. We spin out of control. In 2013 everything — storms, temperatures — was off the charts.”
A tipping point for Arctic sea ice in 2013? Not in their directoin, I’m afraid. Spinning is indeed the key word for describing them.
“Roll me over, spin me round and do it again.”

bit chilly
Reply to  ConTrari
September 21, 2014 6:14 am

the word is not “spinning” ,it is lying .these people are actually worse than the politicians they profess to hate,a bunch of lying shysters .

Editor
Reply to  ConTrari
September 21, 2014 6:15 am

The emphsis there is not on saving the world, but getting read for the Paris climat summit.
We have 24 months until the Paris Summit, the meeting that world leaders have decided will determine the fate of our efforts to fight climate change. It might seem like a long time – it’s not. We have 24 months to get the right leaders in power, get them to that meeting, give them a plan, and hold them accountable. And it’s us vs. the oil companies, and fatalism. We can win, we must, but we need to blast out of the starting gate with donations of just a few dollars/euros/pounds per week until the summit. For the world we dream of, let’s make it happen.

Editor
Reply to  Ric Werme
September 21, 2014 6:16 am

Oops, I didn’t save my edit buffer before posting, one more time:
The emphasis there is not on saving the world, but getting ready for the Paris climate summit.

We have 24 months until the Paris Summit, the meeting that world leaders have decided will determine the fate of our efforts to fight climate change. It might seem like a long time – it’s not. We have 24 months to get the right leaders in power, get them to that meeting, give them a plan, and hold them accountable. And it’s us vs. the oil companies, and fatalism. We can win, we must, but we need to blast out of the starting gate with donations of just a few dollars/euros/pounds per week until the summit. For the world we dream of, let’s make it happen.

Tom in Florida
September 21, 2014 5:05 am

“Here’s what seems to be going on. Avaaz found a lucrative revenue stream by warning about climate catastrophe that can be solved with the click of a donate button.”
I wish I had thought of that. Perhaps I can start “Save us from Extra-Terrestrial attack.org”. I am sure there would be thousands of uneducated worriers who would fall for this and donate.
Let’s see, first I need to log onto Godaddy.com …………………

September 21, 2014 5:21 am

The destructive nature of climate policies developed in response to the panic over CO2 deserves to be highlighted since these marches will be asking for more of it. More on this destructiveness here: http://climatelessons.blogspot.co.uk/2014/09/climate-cult-marches-in-new-york-and.html

deebodk
September 21, 2014 6:15 am

The people participating in this farce should be tarred and feathered.

September 21, 2014 10:29 am

The People’s Republic of Climate is at war with Eurasia. It has always been at war with Eurasia.

TheLastDemocrat
September 22, 2014 8:56 am

Yes, this effort is a by-product of a money-making scheme.
Some of the followers of Karl Marx developed the Frankfurt School, in the 1920s. This group was devoted to exploring various social philosophy/political ideas of Karl Marx.
Once it became OK to declare and explore that things are not what they seem, many lines of intellectual inquiry developed. All ultimately are critical of the prevailing society, and in one way or another are part of the Marxist goal to usher in the Revolution, which will bring in Communism. Then, everyone will be equally happy.
Included in these lines of inquiry are the various “social studies” and “sociology” concepts that are being employed here to make people wealthy. As the Frankfurt-School sociologists, and others following suit, dissected social attitudes, they figured out how to manipulate them. They figured out what drives the formation of opinions, values, mores, ethics, voting behavior, and so on.
This is very profound. They figured out the mechanisms of social concord.
With these tools, they now use them to create social discord so that they can move society toward the Revolution, freeing us all from oppression, and ushering in the next evolution of human society, Communism.
Those who have noted that these promoters are appealing to our human desire to help a noble cause, and be altruistic, are spot-on. These manipulators are strategic, well-informed con men.
I respect it more if a bar serves you salty peanuts for free – knowing you will order a second round.
Read the Wikipedia entry on the “Frankfurt School.” Then, read a bit on the major figures of the Frankfurt School.
You will see how the disciplines of sociology, political science, marketing, etc., all grew out of this “school.”
Many of us attended institutes of higher learning with exactly such centers. The Frankfurt School was actually called the “Institute for Social Research.” For various reasons, it moved to Columbia University in the 1930s. From that point, the trend grew for many universities to have their own such center, often called ISR or something similar, such as “Institute for Social Science Research.”
You can see this is you google “ISSR” and “Social” or “University.”
They do not care about truth. They care about ushering in the Revolution so that our society can evolve to the next stage, per the Hegelian dialectic, of Communism.
I hope this helps people see the links between faux environmental scamming and its roots in Marxism.
Is that good or bad? You decide.
It had been taboo to reveal a proclivity for Marxism or socialism for decades, up until about 2 years into the Obama administration.
Demonstrators are now more obvious, bold, and involved. The Communists have always been here, but this capitalism-is-bad meme has gone mainstream. Many young adults now believe this because – due to the legacy of the Frankfurt School – it is known that you can repeat this stuff in Sociology 101, and kids will believe it. –Myself, my Soc 101 was led by such a progressive (a grad student), covering Weber (discounting piety and industriousness by dismissing “The Protestant Work Ethics), “multi-national corporations” ad nauseum but with NO point, etc. My “Government 102” was presented by one of these reds (a grad student), with a focus on voting behaviors and lots of theory from Erich Fromm.
Back then, decades ago, I did not know what was going on. I thought I was just learning cool, new stuff, and becoming one of the educated and morally superior liberals.