Results of the study show that the term “Climate Change” is too bland to excite people
Story submitted by Eric Worrall
Bryan Walsh, writing for Time Magazine, has published a claim by the Yale Project on Climate Communication, that the term “global warming” is more effective at engaging people’s attention than “climate change”. People apparently associate “Global Warming” with terrifying climate catastrophes, such as melting ice and coastal flooding. See the story here:
http://time.com/119517/global-warming-climate-change/
“Climate Change”, on the other hand, tends to be associated with unusual, but not necessarily terrifying weather events.
Bryan concludes with the suggestion that environmentalists should consider their use of language when attempting to motivate their audience.
Who knows – perhaps this study heralds the exciting return of the term Climate Change – at least until the next El Niño fizzles.
For example, according to the Yale study, the term “global warming” is associated with:
- Greater certainty that the phenomenon is happening, especially among men, Generation X (31-48), and liberals;
- Greater understanding that human activities are the primary cause among Independents;
- Greater understanding that there is a scientific consensus about the reality of the phenomenon among Independents and liberals;
- More intense worry about the issue, especially among men, Generation Y (18-30), Generation X, Democrats, liberals and moderates;
- A greater sense of personal threat, especially among women, the Greatest Generation (68+), African-Americans, Hispanics, Democrats, Independents, Republicans, liberals and moderates;
- Higher issue priority ratings for action by the president and Congress, especially among women, Democrats, liberals and moderates;
- Greater willingness to join a campaign to convince elected officials to take action, especially among men, Generation X, liberals and moderates.
– See more at: http://environment.yale.edu/climate-communication/article/global-warming-vs-climate-change/#sthash.qv2Aqdrq.dpuf
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There was a MAJOR grammatical error in the above article — the PAST TENSE should have been used — every time — for phrases such as this:
“People apparently associat{ed} “Global Warming” with terrifying climate catastrophes,… .”
Now?
Average Joe and Maria: Meh, global warming global shmorming, whatever… .
“Global warming…. global warming….. diarrhea…. diarrhea…. .”
***********************
Correction:
“… {Enviroprofiteers} should consider their use of language when attempting to
motivatedec1ve their audience.”***********************************
CO2 UP. WARMING STOPPED.
“Global warming” is soooo over, heh.
(as pointed out by Col. Mosby at 9:23am)
Only problem is globe is not warming and with AMO cooling in coming years, joining overall cooler PDO Globe likely to cool till around 2030 in jagged downturn much like the upturn that occurred in the 80s, 90s.
Ha! My correction needs a correction, LOL — hav fun pointing it ou.
hehe – someone paid money for a study to determine that global warming is worse than climate change! Seems someone at the commissar needs to remind them the whole reason the terms “global warming” were replaced with “climate change” in the first place. But, hey, who am I to argue with them going back to global warming again.
When you hope a rebranding will save your failing product, you’ve got problems. Global warming, climate change, global weirding, climate disruption and back to global warming.
Interesting how Democrats and liberals are more easily scared by a word.
Let’s have a contest/poll to find the scariest word imaginable.
White House Science Advisor John Holdren continues to beat the drum for his favorite term, “climate disruption.” I guess he’s getting frustrated that nobody is listening to him. http://news.sciencemag.org/climate/2014/05/lets-call-it-climate-disruption-white-house-science-adviser-suggests-again
Is “Global Warming” about to make a comeback?
Algore desperately hopes so.
Fearmongering. It’s worked for millennia, why stop now?
The problem is then what do you call it when it’s freezing like last winter?
How did the name change from GW to CC come about? Can it be traced to a single source? It’s pretty remarkable that the culture went along and made the switch on a dime. Since CO2 is blamed for climate change and every other change, maybe CO2 caused the name change, too.
Global Warming will eventually go down in history as one of the great marketing slogans. It’ll be right up there with:
It’s not just a job, it’s an adventure
Be all you can be
Innocent until proven guilty
…
The project at Yale University does not realize that its attempt at relabeling is not that significant in the broader context of climate change or global warming.
The virtual absence of critical MSM makes ordinary critical citizens the significant creators of the context of climate change or global warming.
John
I just read yet another piece from the esteemed Joe Bastardi documenting how we have been in a lull regarding hurricanes, tornadoes and general climate mayhem compared to the 1930’s right thru the latter part of the 20th century. I can’t imagine the uproar if we ever see another hurricane like Camille. They army, on orders from POTUS, would shutdown all the gas stations, coal-fired power plants and institute martial law. How can we ever get the correct message out to the masses??!!
Kate Forney says:
May 28, 2014 at 9:40 am
I don’t know why they don’t just call it “Kim Kardasian”.
Great idea! We don’t know what it really is, we don’t know what it will look like tomorrow, we don’t know why it did what it did yesterday, but we are fasincated by the uncertainty of what might happened but the certainty that whatever happens will be exciting.
We could call this new term for “global warming” “K2” for short, because just like the mountain, the higher you climb in the global warming debate or greater your interest is in Kim Kardasian, the less oxygen there is in your brain.
How many different ways can they admit it can’t be proven with science…..
…I still like Irritable Climate Syndrome
Greater certainty that the phenomenon is happening, especially among men, Generation X (31-48), and liberals… A greater sense of personal threat, especially among women, the Greatest Generation (68+), African-Americans, Hispanics, Democrats, Independents, Republicans, liberals and moderates;
Well, that covers just about everyone.
====================
SMC says:
It’s not just a job, it’s an adventure
Be all you can be
Innocent until proven guilty
The new Coke…
David: “So, we became the Originals.”
Nigel: “Right.”
David: “And, uh, we had to change our name, actually.”
Nigel: “Well, there was another group, in the east end, called the Originals and we had to rename ourselves.”
David: “the New Originals.”
Nigel: “the New Originals.”
David: “Yeah.”
Nigel: “And they became…”
David: “…the Regulars.
They changed their name back to the Regulars. And we thought we could
go back to the Originals, but what’s the point?” -Spinal Tap
The cold winters and lots of ice and snow did in “Global Warming”. Maybe the CAGW propagandists are betting on a warm winter this year.
Have they used “Global Boiling” yet? What about “Global Ice-Age”? Seems to me they’ll want to try every combination so as to “reach” all of us, a bit like their papers cover every eventuality so they can claim sure-fire “they got it right”.
Also, why do I get the feeling that the term “Global” has begun to have the same sense of meaning as “Anthropogenic”? As in, if it’s global it must be human-caused and therefore (of course) Bad with a capital B. “Global” seems to go hand-in-hand with “It’s worse than we thought!” It’s like, “Oh no, and it’s GLOBAL.”
Soon it will be, “We have weather – and it’s GLOBAL.” Along with a stare of accusation, like it’s our fault. They’ve used “Global” alone to pack a punch – the rest is just a lens, changed regularly to hook in newbies and try and revive interest in those who are bored.
Summer is coming, so it’s time to emphasize warming again. When winter comes, it will be time to drop the warming and go back to emphasizing extreme weather. These people have no idea how predictable they are.
http://thepeoplescube.com/peoples-blog/shortage-of-frightening-new-euphemisms-latest-climate-crisis-t13985.html
Global warming, climate change, climate disruption – bullshit is bullshit by any other name.
Some climate activist added to the press release spread under the MSM here, that “climate change” was promoted by the Republicans in the US (Frank Lutz, 2003), because it sounds less scary.
When did the IPCC started? 1988.
What means the CC in IPCC? Climate Change…
As Hillary Clinton would say, “What difference does it make?” Bullshit is bullshit is bullshit.