Mike's Amazon Trick

Over at Bishop Hill, there’s an eye opening story by Shub Niggurath about the orchestration of book reviews for Michael Mann’s Hockey Stick and the Climate Wars using John Cook’s “secret” forum for the climate “in” crowd.

It is a tangled web of reading, but since this is Dr. Stephan Levandowsky’s week to point out conspiracy theories, it seems like a good one to bring to attention. I liked this part:

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Starting the previous year December, Cook informed the congregation that he had digital copies of Mann’s book he could send. The purpose was clear:

… I’m anticipating a flood of spam from WUWT as soon as the book is released. If anyone else wants a PDF copy of the galley proofs in order to write a review for Amazon  (and can received a 6Mb email attachment), let me know and I’ll email you the PDF…

About a dozen volunteered, requesting copies of the book.

Quickly on its heels, Cook sent out a ’second round’ of copies:

Emailed the second round of SkSers a copy of the book. Any other stragglers, not too late to put in a request (you’ve got till February actually). I’m expecting to see reviews from all of you, btw! 🙂

Cook received regular updates from Mann, keeping things on the line:

I’ve been informed that activity on Mike Mann’s upcoming book will begin around Feb … and supposedly the Amazon launch on March 6. So possibly we can start posting reviews on March 6 but who knows, might be earlier. To all SkSers who I emailed a copy of the book, can I suggest you read the book and have your book review ready in the holster by early/mid February ready to go at a moment’s notice.

Come the end of January 2012, there was a change of plans. Mann’s book was coming out earlier. He wrote Cook, asking that his band of reviewers be ‘lined up and ready to go’

it now sounds as if Amazon.com could go live w/ kindle version as soon as Jan 31st, so Amazon reviewers should be lined up and ready to go then if at all possible. WIll provide any further updates when I have more info.  My publisher is urging reviewer-writers not to write blog reviews then (they have a later rollout schedule in mind for blog reviews), but it is ok to submit Amazon reviews then—and as we know, it will be important to do this quickly once Amazon opens their reviews to offset efforts of deniers. Again, its (sic) looking like this will be *Jan 31st*  and we should operate under that assumption!

Thus orchestrated, Cook’s followers began posting reviews, starting immediately with the book’s release on Amazon.com. Soon, a host of 5-star reviews populated the table. The scale and speed of the operation must have been impressive. As one commenter smugly observed:

Thats a heck of a lot of people who have managed to read the Kindle edition in about 3 hours since it went on sale 😉

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There were claims that I “incited” negative reviews when I announced Mann’s new book, but clearly Mikes’s Amazon Trick had already been in operation inciting positive reviews.

Apparently in MannCookWorld, just simply mentioning the ability to make a review is incitement, I wrote then in Michael Mann’s new book is out:

Mann’s book currently has 15 reviews on Amazon, all five-star, many by his warmist friends.  I hope some climate realists eventually review the book as well.

That was the sum total of my input. No orchestration, no reviews “ready in the holster … to go at a moment’s notice”. Just a casual mention that I hope some other people review it. I did purchase it myself, but left no review on Amazon:

Anthony Watts says:

February 8, 2012 at 9:08 pm

I’ve purchased Mann’s book tonight on Kindle, which was pretty tough to do since I don’t normally pay to read insulting things about myself.

I’ve read portions, made some notes, and maybe tomorrow or the next I’ll have some review comments along with some fair use excerpts. Yes, finally, Dr. Mann has acknowledged my existence and that of WUWT. I’ve gone from “he who must not be named” to “reviled in print with references”.

My first takeaway impression is that Dr. Mann can do no wrong, which seems to be a self image bolstered by an ego so large that surely the State Department of Transportation has to put orange road cones out ahead of him when he travels.

I didn’t leave an Amazon review because I knew it would be immediately deleted:

jaymam says:

February 8, 2012 at 9:29 pm

Negative (i.e. 1 star) reviews by the following people have been deleted:

59 of 86 A. Blue

42 of 71 R. Hooper

35 of 62 Chris B

17 of 32 Peter

The warmists are adding new reviews and getting other warmists to quickly voting for them, to get those at the top (Most Helpful First) order. So if 3 of 4 people like a review, it will be at the top.

Also at that day, manicbeancounter noted Levandowsky’s review:

manicbeancountersays:

February 8, 2012 at 12:31 pm

Stephen Lewandowsky’s 5 star review is revealing.

“This is a partisan book. It does not attempt to be “balanced” by adding a lie to the truth and dividing by two.”

Lewandowsky assumes the essential truth of the hockey stick, and whatever Mann says as gospel. It goes a lot into attacking Congressman Barton, and detailing the support for the hockey stick from academic bodies.

Read it and wonder why 50 out of 69 people found this helpful.

========================================================

The Amazon book review policy seems pretty clear:

What’s not allowed

Amazon is pleased to provide this forum for you to share your opinions on products. While we appreciate your time and comments, we reserve the right to remove reviews that include any of the following:

Promotional content:

  • Advertisements, promotional material or repeated posts that make the same point excessively
  • Sentiments by or on behalf of a person or company with a financial interest in the product or a directly competing product (including reviews by publishers, manufacturers, or third-party merchants selling the product)
  • Reviews written for any form of compensation other than a free copy of the product.  This includes reviews that are a part of a paid publicity package
  • Solicitations for helpful votes

I think Mike’s Amazon Trick qualifies for “solicitation of helpful votes”. Perhaps it is time to lodge a complaint with Amazon, though I’m sure even they must be tired of hearing about Dr. Mann in the complaints section by now.

This episode again illustrates the reason why I have a special Blogroll category for SkepticalScience:

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kadaka (KD Knoebel)
September 7, 2012 5:38 pm

David Ball said on September 7, 2012 at 4:27 pm:

Has everyone forgotten? The end justifies the means.

Nah, you got your plurals wrong, this is Climate Science™. The ends justify the mean (ends being Tmin and Tmax). The mean also justifies the average. And being academically average with a mean attitude justifies huge grants.

dp
September 7, 2012 6:58 pm

If true Dr. Mann is the king of pal review. In multiple fields of endeavor. Someone should advise him to stop digging, put down the shovel, and jump in.

Gary Hladik
September 7, 2012 7:06 pm

Slabadang says (September 7, 2012 at 12:05): “M Mann is caught again and again, a cheating, conspiring coward; fraudalent, manipulative, stonewalling, name calling, he’s just a pathetic sorry exuse of a scientist and a disgrace to science. He’s a walking train wreck.”
Eek! Aren’t you afraid he’ll sue you for libel? 🙂

Duncan
September 7, 2012 7:36 pm

Looks to me like Amazon doesn’t like *reviews* containing solicitations for helpful votes. Maybe they are realists and understand lots of writing circles are going to backscratch in any way they can.
Tempest, meet Mr. Teapot.

Rolf
September 7, 2012 7:58 pm

Rats ? To me they are worse than rats. It’s criminal, a rat do what it does to eat, these people are right out criminals and should do time, end of story.

September 7, 2012 8:08 pm

I noticed the price has gone from $22.99 to $12.64. On it’s way down to what it’s worth.

Dreadnought
September 7, 2012 8:58 pm

AHA, gotcha! They’ve been caught with their knickers down, once again. It’s like some kind of pal review ‘circle of reach-arounds’ with these chiefs. Now they’ve been found out, let’s hope they hit the roof…!
}:o)

September 7, 2012 9:01 pm

Reblogged this on Climate Ponderings and commented:
Mann, Cook and Lewandowsky – bunkmates?
Amazon Policy “Full disclosure: If you received a free product in exchange for your review, please clearly and conspicuously disclose that you received the product free of charge. Reviews from the Amazon Vine™ program are already labeled, so additional disclosure is not necessary.

Russ R.
September 7, 2012 9:45 pm

The very first review of Mann’s book was on January 28, 2012, by “John (Minnesota, MN)”, an Amazon member who had never posted a review before, or since.
“John” is, in fact, this guy: http://www.stthomas.edu/engineering/faculty/jpabraham.htm
In case you don’t remember him, this ought to refresh your memory: http://www.youtube.com/watch?v=Z00L2uNAFw8

wermet
September 7, 2012 10:52 pm

Brian says: September 7, 2012 at 10:38 am

MannCookWorld? Is that something similar to ManBearPig?

Shouldn’t that now be spelled “MannBearPig”? 😉

Skiphil
September 7, 2012 11:41 pm

Russ R. I’d wondered if that was John Abraham, but how can you be sure? Did you find some piece of confirming info?
I haven’t examined the reviews comprehensively (i.e., tabulating data about them), but I glanced over the 5 star reviews in the first 10 days or so. Many seemed to be first-time, one-time reviewers (i.e., brought to Amazon with some specific notice and motivation to review Mann’s book early). Hardly any had the Amazon “verified purchaser” (lack thereof does not prove they did not buy or borrow the book some other way, but in this case may well suggest the horde of SkS reviewers receiving the pre-publication version).
Quite a few of the positive reviews do not really show evidence of reading the book, merely of being allies with Mann in the climate wars. Virtually none show any real intellectual engagement with the topics, merely a parroting of talking points for the warmistas.
As has been noted with the Amazon disclosure policy, people who received the book free of charge in order to review it are required to disclose this! Many of these 5 star reviewers appear likely to be in violation of Amazon’s policy. The only one I saw acknowledge receiving the book in advance was John Cook himself, who admitted it in a comment response to a comment on his review.
If anyone has some time and energy it might be a revealing little project to get summary data on the 5 star (or perhaps also 4 star) reviews, particularly the ones appearing in the first days.
Of course, I do not defend a lot of the 1 star reviewers, a good number of whom do not appear to have read the book.Two wrongs don’t make a right, etc. But the role of SkS acting as agent soliciting early favorable reviews on behalf of Mann and his publisher while distributing free pre-publication electronic copies of the book, and then few if any of the “reviewers” disclosing any of this in their reviews, would seem to be violating multiple policies of Amazon.com

kadaka (KD Knoebel)
September 7, 2012 11:42 pm

Barnes&Noble also has Mann’s book. Only seven reviews so far. Still room for some more.
Three were by “Anonymous”, one is just the rating (4/5) without any text.
One is by “Sheltie” (name ref), another by “Yellow-Snow”.
Wow, his writing really is going to the dogs.
I like this one by “RichRH”:

A clear and detailed writing of how the bought and paid for media has smeared the science.

Concise, yes. In complete opposition to reality, also yes.
Currently only $12.64 for the Nook eBook version. (Anyone here know anyone who actually has a Nook?)

Skiphil
September 7, 2012 11:46 pm
ZT
September 8, 2012 12:02 am

Shug = Shub, technically speaking.

MangoChutney
September 8, 2012 12:45 am

Amazon have stated they will investigate and remove reviews within 48 hours – we shall see

Messenger
September 8, 2012 1:22 am

Montford and Monkton are different people.
Andrew Montford is the author of the Hockey Stock Illusion and runs the blog called Bishop Hill. Monkton of Brenchley is the chap who goes to the climate conferences and travels round the world giving climate sceptic speeches.

eyesonu
September 8, 2012 2:42 am

For some of the more recent readers of WUWT you should go to Bishop Hill and read as Anthony linked to above:
“Over at Bishop Hill, there’s an eye opening story by Shub Niggurath about the orchestration of book reviews for Michael Mann’s Hockey Stick and the Climate Wars using John Cook’s “secret” forum for the climate “in” crowd.”
That story covers in more detail the connections between Cook and Mann. It’s a must read. It’s shocking. Follow the link provided at the start of this WUWT article “Mike’s Amazon Trick”.
It is worse than we thought.

rogerknights
September 8, 2012 3:42 am

Dreadnought says:
September 7, 2012 at 8:58 pm
AHA, gotcha! They’ve been caught with their knickers down, once again. It’s like some kind of pal review ‘circle of reach-arounds’ with these chiefs.

Jerkle Circ

richardscourtney
September 8, 2012 5:30 am

Gunga Din:
At September 7, 2012 at 8:08 pm you report

I noticed the price has gone from $22.99 to $12.64. On it’s way down to what it’s worth.

Thankyou, but I don’t know the value of lavatory paper in the US, so I write to ask you to tell me how much more the price of Mann’s book has to fall for it to get down to “what it’s worth”.
Richard

September 8, 2012 6:59 am

richardscourtney says:
September 8, 2012 at 5:30 am
Gunga Din:
At September 7, 2012 at 8:08 pm you report
I noticed the price has gone from $22.99 to $12.64. On it’s way down to what it’s worth.
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Thankyou, but I don’t know the value of lavatory paper in the US, so I write to ask you to tell me how much more the price of Mann’s book has to fall for it to get down to “what it’s worth”.
========================================================================
It would need to fall at least another $12.64. I don’t know how much more beyond that it would need to fall before it wouldn’t even be worth recycling.

jonny old boy
September 8, 2012 7:32 am

I got abuse from an AGW nutcase for posting a review on the book on amazon ! The trouble is, it was not me, just someone using a nickname similar to mine..So they don’t even restrict their abuse to 1 and 2 star reviewers. They even go after people who sound similar !

David Ball
September 8, 2012 4:34 pm

kadaka (KD Knoebel) says:
September 7, 2012 at 5:38 pm
You are absolutely correct. I did get my plurals wrong !! Good catch.

Keith
September 9, 2012 3:23 pm

He’s just an awful, awful man, isn’t he?
If someone resorts to manipulation, it points towards their being unreliable. If they make such a habit of it that it seems to be a character trait, I’d struggle to believe a single word they produced. Frankly, if Mann were to be holding out a hand to rescue me from a pit of crocodiles, I’d take my chances with the sly reptiles.

Chris BC
September 9, 2012 9:29 pm

I could use a bit of help over at Amazon. I’ve been providing a few comments on the “most helpful favorable review”, and I’m getting the standard hockey team comebacks.

September 11, 2012 10:50 am

This episode again illustrates the reason why I have a special Blogroll category for SkepticalScience:
Unreliable*
Skeptical Science – John Cook
* Due to (1) deletion, extension and amending of user comments, and (2) undated post-publication revisions of article contents after significant user commenting.

Glad to have made the suggestion/be part of that effort Anthony*:
Suggestion: http://wattsupwiththat.com/2011/10/11/on-skepticalscience-–-rewriting-history/#comment-765470
Reply: http://wattsupwiththat.com/2011/10/11/on-skepticalscience-–-rewriting-history/#comment-765507
(* Will work for hat tips!)
.