Gee where have we seen this before? Chris Mooney issues a press release on his upcoming publication, then he wonders why people aren’t accepting it because the real publication isn’t done yet and all we have is a cover and some fluff.
It’s BEST practice.
Apparently, given his defense, it was not the reaction he was looking for.
Here’s his defense over at the paid PR shill website DeSmog blog.
On Monday I announced my new book The Republican Brain, which will be due out next spring. And I provided a brief description, as well as layering on plenty of nuance, like a good liberal, to make sure it wouldn’t be misinterpreted.
So much for that!
Beginning with Roger Pielke, Jr. (not technically a conservative, but, well…), and then spreading to climate “skeptic” blogs like Watts Up With That and Marc Morano’s Climate Depot, conservatives are claiming that the book is a form of “new eugenics” and that it describes them as “genetically/mentally/psychologically inferior,” and so on.
All of this is completely without foundation, and in fact, contradicted by my own book announcement, which discusses the many strengths (as well as weaknesses) of the conservative psychology, and describes the left-right difference as a kind of necessary yin and yang.
And none of the people saying these things (including over 100 commenters at Watts’ site) have read the book because it isn’t out yet, and won’t be for 6 months. In fact, it is still being edited.
So, pre-release, “with nuance “…to make sure it wouldn’t be misinterpreted.“? Heh. Even worse than Muller’s PR mess.
I loved the comment from Hank there:
Hank_ – Thu, 2011-11-10 11:20
Maybe you should consider delaying the release even longer, or maybe change the title? Doesn’t look like the reception is what you expected.