First let me say this: I like electric cars for city use. I own and drive one. That said, this has got to be the stupidest professionally produced commercial I’ve seen in quite some time. The ad agency that serves Nissan (as does Nissan management) deserves a smack upside the head for promoting the idea that you can hug a polar bear. Some people are actually stupid enough to try it.
Watch the video of the Nissan Leaf commercial below, then have a look at some of the polar bear attacks on people.
Here’s a few comments gathered in this article at the New York Times:
The ad garnered mixed reviews online. “As subtle as a box of hammers to the face,” a writer for the Web site Autoblog opined.
The advertising blog Copyranter was even less charitable, calling the spot “outrageously manipulative” and “hubristic,” and pointing out that the millions of non-electric cars that Nissan continues to produce each year were “helping to destroy the bear’s ice pack.”
Andrew Sullivan of The Atlantic posted the commercial on his blog with the headline “Smug Alert.”
Now let’s have a look at what polar bears actually do to people given the chance:
Even in sealed captivity they’ll try, though this person was asking for it:
So if you are so inclined by the Nissan commercial “huggy” portrayal, go ahead, hug a polar bear. Win yourself a Darwin Award.