I suppose if the purpose of this is to say that we need less television advertising, I can go along with that. This is probably good news for the Ty-D-Bowl Man, who has been threatened by catastrophically rising and falling water levels all his career. – Anthony (h/t to Smokey)
TV ads cause carbon carnage
July 22, 2008 09:10pm
Carbon emissions are particularly strong during high-rating programs such as the final episodes of the Ten Network’s Biggest Loser, which produced 2135kgs per 30 second ad, So You Think You Can Dance at 2061kg for every 30 seconds, closely followed by the Seven News 6pm news at 1689kg and Border Security at 1802kg.
TrinityP3 managing director Darren Woolley said emissions are calculated by measuring a broadcasters’ power consumption and that of a consumer watching an ad on television in their home, B&T Magazine reports.
“We look at the number of households and the number of TVs, and then the proportion of TVs that are plasma, LCD or traditional, and calculate energy consumption based on those factors,” Woolley said.
TrinityP3 is formalising a standard carbon footprint measurement of advertising, which it claims will be the first of its kind.
“Most companies have been obliged to think through their strategies on reducing carbon emissions and they need to remember that their marketing strategies do have an environmental impact that needs to be included. This is not something that is easily able to be measured,” Mr Woolley said.
“Reality television is interesting as the more viewers and voters that tune in, the higher the carbon footprint. The more people vote, the more it adds to the CO2 in the atmosphere.
“When Big Brother launched in Australia in 2001, advertising in the program contributed over 1200kg of CO2 into the environment. By series eight this year, the decreasing number of viewers decreased its carbon footprint by 50%.
“However, the Biggest Loser is the biggest loser on the environment with a massive 57 tonnes of CO2 per hour produced by the advertising that ran during the final,” he said.
Given that Global Warming threatens all the nice things in the world (cute penguins, fluffy polar bears) and encourages the nasty things (malaria, poison ivy, kidney stones), there is surely a danger of positive feedback taking over – dire reality-TV shows such as Big Brother contributing to GW and GW helping to spawn more bad TV, in turn. A runaway climate/televisual catastrophe in the making?
TerryS — “Actually, statistically speaking, half of us are below or at the median.”
Not in a gaussian distribution — which is what IQ is — meaning that the average and the median are the same thing.
(evil grin)
You chose an ironic way to prove my point, by the way. I liked it.
(/evil grin)
Stef Puglsey — “…have they bothered to take into account what those people would be watching if Big Brother wasn’t on?”
Yes they have. Obviously their baseline is “huddled in the dark with a candle.” If people were moral then they wouldn’t have TV’s, much less have them on and watching them. Of course given that greens are anti industry and anti farming ( what’s the pctg of vegans in that group? Seems pretty high to me ) I’m hard pressed to imagine from where we are supposed to get the candle. Obviously the proper counter is to offer to swap Big Brother for whale oil lamps.
Wow, I wonder if they could calculate the world carbon footprint of The World Cup Finals?
Should we cancel the Olympics and the World Cup because less people will be watching TV and therefore the global temperature will decrease?
I am willing to sacrifice what the world calls football on the alter of AGW. I mean we all have to be willing to sacrifice, right?
[sarc off]
You can start today by cancelling your subscriptions. I cancelled our subscription to the Sunday paper a while ago, telling them I could no longer support a paper that continually espoused AGW propaganda, plus would be needing any money I can save to help pay what will certainly be an enormous heating bill this coming winter. Either that, or it can help pay for the cellulose insulation we will be having blown into the attic, bringing the R value up from 19 or less to 49. The Concord Monitor should be happy about this, and I’m sure will be encouraging others to cancel their subscriptions as well, if nothing else than to cut down on all the “carbon pollution” emitted in the production and transport of their rag.
According to AGW theology, ads of any kind should be outlawed, because they encourage people to buy things, and as we know, consumption of any kind other than what is entirely necessary simply causes further “carbon pollution”.
These TV ads are very bad. We need to tax them as they are destroying the planet. And if people stop watching TV, we will assume they are producing CO2 in some other evil way, so we’ll have to tax that.
We’ll spend all the tax revenue on ‘green’ projects, after extracting the usual 50% overhead for all the dedicated people running the programs. We can’t expect them to work for free.
If the world cools down, we will obviously need to raise taxes to address that issue.
No politician sleeps well at night, worry that they might have left one dime untaxed.
While this story sounds a little out-there, it is nevertheless true that the majority of our activities are adding GHGs to the atmosphere.
The warmers think we can just tax the oil companies and the problem will just miraculously disappear.
When the fact is, we all have to:
– drive 90% less,
– watch 90% less TV (and 95% less TV commercials),
– spend 90% less time on the computer (and 95% less on RealClimate),
– buy 90% less stuff transported from other locations, and
– grow 90% of our own food in our own yards.
And that is just the beginning, the list gets longer and longer.
I’m typing this in braille. I can’t see because, while reading this, my eyes rolled so far in the back of my head they got stuck there.
The only solution for that is for the viewers of the news to stop breathing while they watch the news. Unfortunately, that tends to make them stop sequestering the carbon which is in their bodies.
Anthony,
Take a look at this story: http://www.theaustralian.news.com.au/story/0,25197,24036736-7583,00.html
Keep up the good work.
Fred G.
So, if I’m watching TV and there’s a commercial for a Ford
Talk about your positive feedbacks.
I’m laughing too, but I can’t say I blame them for some of this concern.
Are you all aware that one particular brand of Plasma TV can pull a continuous 12 Amps? (I won’t name it here, but I’m sure any home theater sales department will tell you which it is… hint: 120Hz, not Sony). That means it needs its own 15 amp breaker just to operate! That’s actually more than most people are using on everything else in their home, including lighting, heating and A/C.
And hey, when your country is busy dismantling power generation and refusing to build new, well, those TVs would definitely add up in a hurry. This probably explains the recent “news item” about GHG’s being emitted during the manufacture of these things.
Bruce Cobb,
Excellent! Now ask the Concord Monitor if they’d like to buy the CO2 credits you’ve earned by cancelling the subscription.
I really think if people started cancelling their subscriptions in droves to reduce CO2 emissions, newspapers would suddenly pay attention to the real science.
Remember how a newspaper told us not to buy bottled water. Well newspaper production and distribution is a heck of a lot worse.
Bill Illis,
First cancel all AGW cheering newspaper subscriptions and go online.
When randomengineer brought up the topic of IQ, it reminded me yet again that the whole “catastrophic AGW” flap is only one example of the fuzzy thinking that abounds in our so-called “sapient” species. It’s probably no more valid to describe “intelligence” by a single number (“IQ”) than it is to describe “the earth’s climate” by its “average temperature”. The precise mathematical terms “average” and “median” would seem to have no meaning in describing something that AFAIK has yet to be adequately defined, let alone measured.
Sometimes I just get sooooo discouraged… 🙂
Dang, forgot about parentheses and smilies again.
Now I’m even more discouraged. 🙂
as we are on the edge of the end of analog terrestrial broadcasting in the US I’ll note that the most energy is consumed when an analog transmitter is transmitting ‘black’
for digital transmitters its the same amount of power regardless of the content and as CodeTech pointed out the large plasma sets are not nearly as green as they would like you to believe – and that’s just on the power consumption – lets not get too deep into the manufacturing process or eventual disposal
Good story:
http://www.barentsobserver.com/more-ice-than-expected-in-parts-of-the-arctic.4498513-16149.html
Winter rolls on in the southeast
Matt Pearce, Monday July 14, 2008 – 19:43 EST
The winter of 2008 is shaping up to be a more “classical” winter across southeast Australia, marked by frequent cold fronts, strong westerly winds and deep low pressure systems.
After June was marked by the dominance of a blocking high pressure system, July has been much more volatile. The ski resorts are nearing snow depths of a metre already, and signs are good for the days and weeks ahead.
An intense low which pummeled the South Australian coastline with wind gusts of up to 120km/hr is now dissipating over western Victoria.
However, the next front is due in on Thursday, and will bring another burst of showers and winds.
Then, an even stronger series of fronts and lows will move across the southeast over the weekend. An extended period of gales is likely, as well as an inch or two of fresh snow.
Although it’s still early, Winter 2008 is shaping up as one to remember.
http://weather.ninemsn.com.au/news/winter-rolls-on-in-the-southeast/9516
Winter weather hits China’s lychee harvest hard
This year’s crop of one of China’s favorite fruits, the lychee, is likely to drop by as much as a quarter due to the severe winter weather earlier in the year. Agriculture officials from around south China, the main lychee growing center, heard the news at a conference on lychee and longan production and marketing.
The conference in Qinzhou city, in Guangxi Zhuang Autonomous Region, heard that only the province of Fujian was expected to see an increased harvest of the juicy tropical and subtropical fruit, up by 7,400 tons from last year to 118,000 tons. However, Guangdong Province is expected to harvest 700,000 tons, a drop of 260,000 tons from last year; Guangxi 390,000 tons, down by 106,000 tons: while Hainan is expecting 50,000 tons, down by 30,000 tons.
The drastic fall in output was blamed on unfavorable conditions, cold temperatures, prolonged precipitation and less sunlight, in January and February, which adversely affected flowering of lychee trees.
Source: xinhuanet.com
Publication date: 6/16/2008
http://www.freshplaza.com/news_detail.asp?id=23676
Well as a Boston area person I just heard the ObammaMessiah tell 100,000 Germans that us driving around in Boston was melting the icecaps and flooding the beaches.
Gary, re your comment about IQ and the measurement of “average temperature”, I’m reminded of a (tongue-in-cheek) quote by psychologist Edward Boring: “Intelligence is what intelligence tests measure”. Perfectly true, perfectly circular and not particularly helpful to anyone trying to figure out what is really going on. If someone is trying to measure something that has never been properly defined in the first place, the results obtained will always have a certain distance from the real world.
Thanks for the comic relief Anthony!
The comments are a riot.
On the down side repeating this tripe helps support it….. Naaaa it was worth it!
I wonder if Barbara Boxer is aware of the carbon footprint the wine and cheese industry has?
Beer on the other hand has social value that by far offsets it’s emissions (Including gastric CO2).
We need quantitive analysis on the wasted energy required in being smug.
leebert (05:50:26) : CO2 is our original sin.
Yes, and if you tend to walk barefoot through coal mines it will leave a black mark on your sole.