At ShopRite supermarkets in the eastern US, Microsoft will be rolling out computerized shopping carts that will stream video ads based on where you are in the store and present instant coupons. Oh boy more advertising! Just what we need.
These carts will allow people with a ShopRite card to enter their shopping list on the ShopRite site from home, and then pull up the list on their grocery cart when they swipe their card. The new carts will also display advertisements depending on where in the supermarket the cart is, using RFID technology to help locate it.
Oh goody. I wonder if they’ll run Vista on these shopping carts? I don’t have that kind of time.
How many of these carts will end up under a bridge because some bum thinks they can get TV on the shopping cart and decides to “upgrade” from his current model?
Maybe we can even get breaking news alerts from our local media. And maybe a traffic report too:
“Multi cart pile up in aisle seven! A detour is available through the liquor section, Sierra Nevada beer now 10% off if you rush your cart there in the next 30 seconds.”
If they add a Britney Spears proximity tracker, then they’ll really have something. Better yet, if the cart will automatically summon AAA for servicing that one bad wheel, I’ll be really impressed.