Last week I mentioned that Ford was introducing a new alternate fuel sports car that runs on E85 ethanol. This week, GM announced the new Chevy “Volt” Sunday at the North American International Auto Show in Detroit. While some conspiracy theorists rally around an alternate film claiming GM was trying to kill electric vehicles because they were in cahoots with “Big Oil” called “Who killed the Electric Car” (which was shown at Chico’s Pageant Theatre right after Al Gore’s movie) GM has been quietly working on this new electric rollout. See details here.
That movie cited the EV1 concept vehicle built and test marketed in the 90’s and its demise as a conspiracy. But according to GM’s Bob Lutz “The EV1 ‘died’ because it had limited range, limited room for passengers or luggage, couldn’t climb a hill or run the air conditioning without depleting the battery and no device to get you home when your battery charge ran low.”
I guess some folks just don’t understand product marketing for mass consumption. You can’t sell a product that doesn’t work that well, except to a dedicated few. Demand and technology have to merge and be in sync.
The new “Volt” has some real promise, and GM shows that its serious about producing it by announcing it at the biggest auto show in the world. Yep, sounds like Big Oil killed the Electric Car NOT!
I’ll buy one of these, it looks cool and will sound like a “hummer” going down the road. With gas soon to be $3 a gallon, it makes a lot of sense, and the side benefits of less pollution hold promise too. Bear in mind though, this won’t be a “zero carbon footprint” car, but it’s a step in that direction.