Prince William is behind the curve when it comes to climate change, which seems to be collapsing as a popular cause even among true believers. He is also very misinformed, most likely by the biased media, about the history of European and global wildfire occurrences. Setting yet another deadline for climate action, like the dozens of deadlines that have gone by before with no ill consequences, will not make people believe more urgently that a climate cataclysm is in the offing or that radical changes in their lifestyles are justified.