Climate Change, Climate Weirding, Climate Destruction, CLIMATE EMERGENCY!
And now, our new and improved….
Climate change alarmists are pushing for a change in vocabulary to scare people into taking global warming more seriously, starting with terms like “global meltdown” and “climate collapse.”
Writing for AdAge this week, Aaron Hall argues that in order to get people to “take action” against climate change, “rebranding” is crucial, since people have gotten too used to the idea that climate is changing and need to be shocked into the notion that the world as we know it is ending.
Aaron steps up the rhetoric, up to eleven!
What he and his marketing team came up with was a series of much more frightening labels to stick on climate change in the hope of jolting people into meaningful engagement.
The terms “Global Meltdown” or “Global Melting,” for instance, deliver a more negative image than mere “Global Warming,” he contends. “The names signal that ice caps are melting, but also create a more visceral image in the mind — that real feeling of ‘melting’ when it’s too hot outside. A meltdown is a disastrous event that draws from the ultimate terror of a nuclear meltdown, an apt metaphor for global destruction.”
“Climate Collapse” and “Climate Chaos,” on the other hand, “instill a clear message or even a direct call to action,” Hall notes, adding that “there’s nothing neutral about collapse or chaos.”
To up the rhetoric even more, Hall proposes the weaponized term “Scorched Earth.”
Of course Mr Hall feels no shame.
Mr. Hall’s contention that it does not matter if what is said is true as long as it elicits the necessary response is reminiscent of similar assertions by leaders of the Extinction Rebellion (XR) movement.
Thomas Williams of Breitbart warns of the the opposite occurring.
While it is clearly true that “alarmist language works” in some cases, it is also true that people tend to resent being lied to and manipulated.
Like Aesop’s fable of the Boy Who Cried Wolf, climate alarmists may wake up one fine day to find that nobody believes them anymore.