From the “let’s limit our losses on this stinker” department.
Last week I wrote about Gore’s movie, a sequel to “An Inconvenient Truth” coming in 35th on opening weekend, and being in only 4 theaters. I predicted it would be a bomb, and wondered why the film company Paramount, would only put it in 4 theaters nationwide. This past weekend, it went to “wide release”, except that it didn’t – it was only in 180 theaters nationwide. From BoxOfficeMojo.com
Also, look at the earnings gap between 14th and 15th place, it’s huge. Note also the difference in the number of theaters, equally huge.
The interesting thing here is that clearly, Paramount is not getting behind the movie at all. There are some states where the movie isn’t even being shown. Dr. Roy Spencer reports it isn’t even being shown in Alabama that he can find. It’s also not playing in Idaho, and Paramount has completely ignored the state capital of Boise.
The per-theater earnings dropped to $5000.00 this past weekend, and while that’s a good showing compared to the other movies, it still if mostly due to acolytes. if Paramount had done wide release, say 3000 to 4000 theaters like the top movies on the list, and that number held, that would likely put Gore’s movie in the top three. But, I think Paramount has done the math, and they realize that based on political bent, about half (or more) of the general population simply doesn’t care about Gore’s latest doom rehash, and won’t bother to attend.That’s why they are avoiding places like Boise and Bismarck. They know the population there, and know they just won’t be interested.
This is likely why Paramount has limited release to major cities – they are courting the left – and that’s not going to last long.
Next week, I predict this movie will take the path of cooling, and start dropping on the charts. It has a short shelf-life, much like Gore’s ideas that continually are being proven wrong by nature that just won’t cooperate with him.
The former vice president has a poor record. Over the past 11 years Mr. Gore has suggested that global warming had caused an increase in tornadoes, that Mount Kilimanjaro’s glacier would disappear by 2016, and that the Arctic summers could be ice-free as soon as 2014. These predictions and claims all proved wrong. – Bjorn Lomborg, in a Wall Street Journal article