It’s not hard to find something silly to catch eco snuff film producers 10:10 doing these days. It’s so easy to do, it’s almost a guilty pleasure.
Speaking of which, readers may recall when I called out Franny the founder on some hypocrisy over emissions cuts, denouncing air travel, and “blueberries not in season” coexisting on the same page:
I pointed out that the blueberries have to be flown into the UK. Oops. Then somebody didn’t like that, and signed me up as a supporter. That meant calling them out to remove me. Double oops. Then it was discovered a whole bunch of the signups were bogus, and 20,000 plus supporters disappeared overnight. Triple oops. Then, the whole silly story got picked up in the UK by the Telegraph and by the Herald Sun in Australia. Oops again.
Tonight, after the “global day of doing”, I thought I’d have a look to see if anything changed on the 10:10 UK website. Wow did it ever! They deleted the whole UK team from public view.
It used to be that you could navigate to this page using the website menu system:
That’s where I found Franny’s page on her need for blueberries.
But it is gone from the menu now, you can’t get there from here:
The page is still there, and the navigation indicator shows the menu path you would take, but the click path has been scuttled from the left hand menu:
They hid the shame of those guilty pleasures that each team member has, like imported wine transported from the other side of the world in New Zealand. It’s no biggie, just 11,682 miles (18,800 km) and certainly justifiable when you take public transportation in London, right?
But, unless you know where to look, the bios on the entire UK team and the guilty pleasure things have been removed from general public view by taking them out of the website menu system.
Yep, it was the blueberries wot dun it. Heh.