NEW UPDATES POSTED BELOW:
I was link surfing today over at Dellers, and I found myself looking at the long list of bios for the 1010 team on their website. I noted something curious in the bio posted on Splattergate’s designer Franny Armstrong, because it was rather off the wall. She listed a “guilty pleasure”. Well no harm, we all have those, but at the same time she says her Actual job: “Asking powerful people for money and/or emissions cuts“.
The “emissions cuts” part I get. But wait a minute…not in season blueberries? Hmmm.
Now I don’t know much about growing blueberries, but I did find this on a BBC gardening site:
Blueberries produce fruit on branches that were produced the previous year. For the first two or three years of a blueberry’s life it’s not necessary to prune it much, apart from keeping the plant tidy. After this, blueberries need regular pruning to maintain plant vigour and high quality berry production. Prune them between November and March when the plant is dormant.
“These bushes are hardy and require a minimum of 750 hours accumulated chilling time below 8 degrees centigrade in order to produce good yields of berries, so please do not put them into your greeenhouse over the winter.”
OK, so you can’t grow them “off season” in a local greenhouse. That means UK “off season” blueberries have to come someplace where the “off season” is opposite, like another hemisphere.
Looking more into blueberries, I find this from a Latin American Markets site on Chilean blueberry production:
While the US is the main importer of Chilean blueberries, Europe, and in particular the UK, are also strong markets.
“We’ve seen an explosion in UK blueberry consumption over the past two to three years,” says Hortifrut’s Francisco Ortuzar. “Unlike some other parts of Europe, the market is familiar with blueberries and category managers have done a good job of promoting the fruit.”
Huh, imagine that. Demand for blueberries in the UK is ummm ‘exploding’. Given what I know, I would imagine the demand would increase in the “off season” when no local blueberries can be harvested.
I wonder how they get there? Oh, here we go:
Tesco blueberries are harvested in Argentina and are flown to the UK for sale.
So I think it would be safe to assume that Franny is eating off season blueberries, flown in from Chile or Argentina using the speedy but horrible CO2 belching airplanes to preserve freshness.
Yet WE are the ones that have to reduce our consumption of things like “guilty pleasures”. Ya know, modern, guilty, dirty things like air travel, cars, and incandescent lights (though I do like the new LED replacements), to keep the planet from “burning up” due to CO2 emissions. And if we don’t, or give an indifferent shrug like those school kids in her movie…we get the red button.
She also mentions in her bio:
“Not flying to America or Australia to launch my climate movie”
…yet Franny can have her off season jet set blueberries. No pressure to eliminate that. I guess Franny never stopped to think how “not in season blueberries” get to her local shop.
Now that’s just plane stupid.
UPDATE: 8:05 PM PST 10/7/10 I was informed by email of some silliness. For the record, somebody who obviously didn’t like this story has signed up my name as a “supporter” at the 10:10 website, here: http://www.1010global.org/uk/people along with Christopher Monckton, and James Dellingpole. This is of course false, and the product of a simple minded prank. I don’t know what this stupidity will do for them, especially since it is obvious none of us would sign up to 10:10. Here’s the screen cap:
UPDATE2: 11:40PM PST 10/7/10
It appears the application of names is being handled by a static list superimposed at the website. The people counter continues to rise, but the list does not change. Here’s a screencap from 11:38PM of the “people” page at http://www.1010global.org/uk/people
If you visit the other pages on the website, you’ll find that static list with my name on it, along with Monckton and Delingpole, superimposed on it, even though the counter has advanced from 94,885 to 94,910 signups, a total of 25 names, more than enough to move the list down.
But it appears the “legal” page here: http://www.1010global.org/legal has what appears to be a correctly updated list:
How fun! Let’s watch the amusement unfold.