I suppose if the purpose of this is to say that we need less television advertising, I can go along with that. This is probably good news for the Ty-D-Bowl Man, who has been threatened by catastrophically rising and falling water levels all his career. – Anthony (h/t to Smokey)
TV ads cause carbon carnage
July 22, 2008 09:10pm
Carbon emissions are particularly strong during high-rating programs such as the final episodes of the Ten Network’s Biggest Loser, which produced 2135kgs per 30 second ad, So You Think You Can Dance at 2061kg for every 30 seconds, closely followed by the Seven News 6pm news at 1689kg and Border Security at 1802kg.
TrinityP3 managing director Darren Woolley said emissions are calculated by measuring a broadcasters’ power consumption and that of a consumer watching an ad on television in their home, B&T Magazine reports.
“We look at the number of households and the number of TVs, and then the proportion of TVs that are plasma, LCD or traditional, and calculate energy consumption based on those factors,” Woolley said.
TrinityP3 is formalising a standard carbon footprint measurement of advertising, which it claims will be the first of its kind.
“Most companies have been obliged to think through their strategies on reducing carbon emissions and they need to remember that their marketing strategies do have an environmental impact that needs to be included. This is not something that is easily able to be measured,” Mr Woolley said.
“Reality television is interesting as the more viewers and voters that tune in, the higher the carbon footprint. The more people vote, the more it adds to the CO2 in the atmosphere.
“When Big Brother launched in Australia in 2001, advertising in the program contributed over 1200kg of CO2 into the environment. By series eight this year, the decreasing number of viewers decreased its carbon footprint by 50%.
“However, the Biggest Loser is the biggest loser on the environment with a massive 57 tonnes of CO2 per hour produced by the advertising that ran during the final,” he said.