I suppose if the purpose of this is to say that we need less television advertising, I can go along with that. This is probably good news for the Ty-D-Bowl Man, who has been threatened by catastrophically rising and falling water levels all his career. – Anthony (h/t to Smokey)
TV ads cause carbon carnage
July 22, 2008 09:10pm
Carbon emissions are particularly strong during high-rating programs such as the final episodes of the Ten Network’s Biggest Loser, which produced 2135kgs per 30 second ad, So You Think You Can Dance at 2061kg for every 30 seconds, closely followed by the Seven News 6pm news at 1689kg and Border Security at 1802kg.
TrinityP3 managing director Darren Woolley said emissions are calculated by measuring a broadcasters’ power consumption and that of a consumer watching an ad on television in their home, B&T Magazine reports.
“We look at the number of households and the number of TVs, and then the proportion of TVs that are plasma, LCD or traditional, and calculate energy consumption based on those factors,” Woolley said. Read the rest of this entry »











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