Color and Temperature: Perception is everything

Recently I had some of my readers comment that they thought that The Weather Channel and USA Today (which uses TWC graphics) temperature maps seemed to look “hotter”. They suspected that the colors had changed. I tend to watch such things since my own company (IntelliWeather) produces similar maps. I searched Google images for some…

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Kroger nixes global warming “policy”

Question: Why does a major grocery store chain need a “comprehensive policy addressing climate change”? Answer: They don’t. The Atlanta Business Chronicle reports that one of the nations oldest and largest grocery firms, Kroger Inc., based in Cincinnati, OH rejected a shareholder proposal which called for the company to develop a comprehensive policy addressing climate change. Having…